Mixpanel vs. Attribution Tools: Seeking Advice on ROAS and ROI

Bradley A. · 2024-10-08T22:44:49.83884+00:00

Hello! I am struggling a bit with attribution in Mixpanel and would like to know if Mixpanel has the ability to take the place of an attribution tool like ruleranalytics or attributionapp? Attribution works to a point but I find it difficult to work our ROAS or ROI. Anyone else going through this that would like to chat or anyone that could offer advise?

Juan I.

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Hey! have you seen the documentation? there is a way to configure the attribution type in mixpanel. What I dont know is how comparable is with the other tools you mention that I dont know them

Bradley A.

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Thanks Juan, yes I have seen the documentation and have worked with it extensively. Applying attribution performs well to a point. What I struggle with is the ROAS side and then properly factor in and attribute brand like TV or radio ads

Juan I.

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So I am aware of a whole integration with others and other digital ads platform. Now. For tv and radio ads happening outside the digital world then no. I don’t have any info on how mixpanel could handle that other than having the campaign sources in your traffic to your plataform where you should be able to treat as any other online campaign.

Bradley A.

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Thanks Juan

Bradley A.

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Are you going to watch the Pumas play against Australia this weekend?

Juan I.

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Used to play rugby and follows more. I’m more a football guy. Will you? Were are you located ? Europe? South Africa? 😊

Bradley A.

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I’m in Cape Town South Africa