Best Practices for User Consent Tracking in CMPs

Hey, I run a vehicle listing platform where users can buy and sell vehicles, mainly targeting the European markets. I’m trying to figure out how to properly ask users for consent to track events via Mixpanel within a CMP (Consent Management Platform). Google’s CMP doesn’t seem to support this directly. I was wondering if any of you are using a solution for this and could recommend a better approach or tool that works well? Thanks in advance!

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3 comments

Thena
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Hi Jayant! Julianne from Mixpanel Support here. Diving right in, Mixpanel gives you full control over the data you send and provides tools to respect a customer’s request to opt out of tracking. When a user is opted out, no data is sent to Mixpanel for that user, meaning their events won’t be tracked or available in Mixpanel. The Privacy section of the docs has a lot of great information about features and data residency. Mixpanel doesn't have any built-in CMP tool, so you would need to implement Mixpanel in a way that works with your user consent policy. For example, this may look like opting users out of tracking until they consent.
Jayant S.
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Do you know what type of consent we need to collect from users to make them eligible for Mixpanel tracking? How can we know that this profile, in Mixpanel, belongs to particular user?
Thena
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In terms of legal questions regarding privacy policies, you can check Mixpanel's Legal Hub. However, you will need to review your data collection and consent management processes with your legal and compliance teams- I'm not able to offer specific guidance there. Generally, implementations call identify() once a user is known (ie at signup/ login) to connect the user to a known internal identifier. This allows you to know that a profile belongs to a specific user. The Identifying Users doc has more information about this process.