Adjusting UTM Attribution in Mixpanel for Accurate User Source Tracking

·Oct 17, 2024 10:59 PM·

I have a question regarding Mixpanel's UTM parameter attribution. For example, when we analyze the UTM Source, if a user arrives through a paid campaign with UTM parameters in the URL and then returns through an organic source without any parameters in the URL, Mixpanel still attributes the UTM Source as paid. How could I mark this user as organic in such cases?

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Adjusting UTM Attribution in Mixpanel for Accurate User Source Tracking

Matheus N.

·Oct 17, 2024 10:59 PM·

I have a question regarding Mixpanel's UTM parameter attribution. For example, when we analyze the UTM Source, if a user arrives through a paid campaign with UTM parameters in the URL and then returns through an organic source without any parameters in the URL, Mixpanel still attributes the UTM Source as paid. How could I mark this user as organic in such cases?