Understanding Conversion Calculations: Uniques, Totals, and Sessions

·Nov 08, 2024 11:01 PM·

How does the calculation differ for different types of conversions- uniques, totals and sessions? Let's say there are two events- transaction_initiated_event and transaction_success_event. Ex: consider that a user intiated 5 transactions in a span of 10 minutes and first 3 transactions are successes and next 2 are failures.

1 comment

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Christopher C.
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For this, unique Users would be 1 & 1, total 5 & 3, Sessions depends on how you define sessions in your project - you can do event-triggered sessions, or timeout sessions, etc, so it really depends.

Christopher C.
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For this, unique Users would be 1 & 1, total 5 & 3, Sessions depends on how you define sessions in your project - you can do event-triggered sessions, or timeout sessions, etc, so it really depends.