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Understanding Conversion Calculations: Uniques, Totals, and Sessions

Avatar of AmarnathAmarnath
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How does the calculation differ for different types of conversions- uniques, totals and sessions? Let's say there are two events- transaction_initiated_event and transaction_success_event. Ex: consider that a user intiated 5 transactions in a span of 10 minutes and first 3 transactions are successes and next 2 are failures.

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  • Avatar of Christopher C.
    Christopher C.
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    For this, unique Users would be 1 & 1, total 5 & 3, Sessions depends on how you define sessions in your project - you can do event-triggered sessions, or timeout sessions, etc, so it really depends.