Understanding 'Did Not Convert' in Mixpanel Analytics

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HI All, I'm quite new to MixPanels and still getting the hang of it. Would be great if you could answer the below query: What is the meaning of 'Did not convert'?

4 comments

Vishal (.
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when is the Music Track event getting triggered?
Shanila T.
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When someone plays the a music track.
Vishal (.
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did not convert then is most likely that the person has not played or played for a small time that it is insignificant and does not even qualify for <20 mins
Shanila T.
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right, understood. thanks! 🙂