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Understanding 'Did Not Convert' in Mixpanel Analytics

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HI All, I'm quite new to MixPanels and still getting the hang of it. Would be great if you could answer the below query: What is the meaning of 'Did not convert'?

  • Avatar of Vishal (.
    Vishal (.
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    when is the Music Track event getting triggered?

  • Avatar of Shanila T.
    Shanila T.
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    When someone plays the a music track.

  • Avatar of Vishal (.
    Vishal (.
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    did not convert then is most likely that the person has not played or played for a small time that it is insignificant and does not even qualify for <20 mins

  • Avatar of Shanila T.
    Shanila T.
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    right, understood. thanks! 🙂