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Tracking Monthly New Users and Actions: Seeking Assistance

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🆘 Maybe someone can help me with this one. I'm blocked. How can I plot:

  • new users each month

  • new users each month that performed a certain action that month

  • Avatar of Lamei T.
    Lamei T.
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    Hi, for the 1st , have you tried leveraging User Profiles?

    • Set a "User Created Date" Property: When a user first signs up, send a $set call to Mixpanel's API to add a "User Created Date" property to their profile.

    • Filter by "User Created Date": You can then filter users based on this property to identify those who were created within a specific time frame (e.g., new users this week).

    OR

    • introduce an event like "new users" that records the user profiles/ ids per MIN (user created date)

    • then you just need to simply select that event, and count distinct the "new users" per month

  • Avatar of Lamei T.
    Lamei T.
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    Rge. the 2nd, I usually apply

    • Use "First Time" Property: Mixpanel automatically adds a "First Time" property to every event. This property is true if the event is the first time a user has performed that specific action. You can use this in conjunction with your "new users" event to identify new users.

    • OR create a cohort for those users

  • Avatar of Ronen I.
    Ronen I.
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    Daniel C. I actually use "First Seen" breakdown instead of "Time×´ - you can avoid creating new properties

  • Avatar of Ronen I.
    Ronen I.
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  • Avatar of Daniel C.
    Daniel C.
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    Ronen I. thanks for your response. If i do that I get the active users each month broken down by the month they were first seen. And get a plot similar to this.

  • Avatar of Daniel C.
    Daniel C.
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    Nevertheless, I'm looking to produce sth like

  • Avatar of Daniel C.
    Daniel C.
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    The problem comes with defining the cohort of new users

  • Avatar of Daniel C.
    Daniel C.
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    If you define new users cohort as first seen in the last 30 days you get this plot

  • Avatar of Daniel C.
    Daniel C.
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    Which certainly does not show the amount of users that were first seen each month

  • Avatar of Daniel C.
    Daniel C.
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    Lamei T. thanks for your response. I was hoping to not need new properties as then I would not be able to apply the analysis retroactively.... unless I merge profiles with an imported table. Trying to avoid this. Also was assuming that first seen was the path to go but behaves strangely as explained above.

  • Avatar of Ronen I.
    Ronen I.
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    makes sense Daniel C.