Strategies for Analyzing Client Activations in SaaS Products | Mixpanel Community

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Strategies for Analyzing Client Activations in SaaS Products | Mixpanel Community

Juan I.
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have you tried with the Demo dashboard coming with Mixpanel? They have a SaaS dashboard and it has the activation report.
Fábio R.
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I think the challenge is the mix of products. A manual way to do “Clients activating in at least 2 products weekly” would be to create custom events for all possible combinations and them use those on an insights report, using first time ever for each on a weekly view? You can add a formula to sum unique users per week? It’s not perfect but it might work. Let me know if it makes sense, I would like to try that myself. Regarding activation on first X days I’m having some trouble as well.
Juan I.
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Have you thought using Retention report?
Juan I.
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in that way you can take a look to the period of time you need. And yes, I would use first time event in that report so you make sure that is calculated within the timeframe you want
Fábio R.
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How would you setup the mix of products on a retention reports? I think custom events support only AND conditions and just one event for the activation step. For a single event it would be the way to go, but when thinking about mixing any of X events it gets challenging
Dominic G.
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yeah because i have a custom event for all my activations events. One custom event with 7 activation events in it. But I cannot filter by 'count of events =2+' or something on a retention report. Ideally I'd want 'All activation events 2+ of my custom events' somehow
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Juan I.
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and if you build a cohort?
Fábio R.
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Same problem
Juan I.
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with the condition of having inside the cohort people doing your custom events more than XXX times
Juan I.
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right but you can filter it in the retention report
Juan I.
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using the cohort as a filter
Fábio R.
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It seems the same solution of building custom events for all variations, but on an insights report you get the weekly sum out of the box
Juan I.
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right
Juan I.
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you can change the period
Juan I.
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daily weekly