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Clarification on Comparing Campaign Performance Data for Partners

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Hello Everyone, i got a quick question just to make sure we’re taking the right data output from the report attached below is a report that i’ve generated to look at a performance of a partner since we’ve launched a specifc campaign which is since 1st of sep. Its been around two weeks so i’ve divided the data using a formula to find teh average weekly appointments. What i’ve done here is that i’ve compared it to the previous month. Can i say that after launching the campaign there is a 11% increase in appointments of that partners compared to the same period last month ? My question here is related to the comparison feature so when comparing with previous month is it the same period last month or its calculated differently anyone’s help is highly appriciated

  • Avatar of Andrew S.
    Andrew S.
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    So I did some testing on my own data to try to come up with a useful "test". And here is what I am noticing.

  • Avatar of Andrew S.
    Andrew S.
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    doing a "from 9/1/2024" metric compared to "last month", the prior month is showing 245.

  • Avatar of Andrew S.
    Andrew S.
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    Doing a fixed measure of 8/1/2024-8/15/2024 I get 244 events.

  • Avatar of Andrew S.
    Andrew S.
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    Same thing but through 8/16/2024, I'm seeing 258.

  • Avatar of Andrew S.
    Andrew S.
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    So "compare to prior month" but be doing a similar "first 15/16 days of August" based on my data.

  • Avatar of Ibrahim M.
    Ibrahim M.
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    Looking at you data, that proves how im looking at it is correct. Mixpanel goes and looks at the same period in the last 30 day in case of comparing with last month and returns the nmber of events right ?

  • Avatar of Andrew S.
    Andrew S.
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    yeah that is how I would interpret it

  • Avatar of Ibrahim M.
    Ibrahim M.
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    Great Thanks Andrew 🙌