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Ad-Blockers and Proxies: Impact on Mobile App Tracking with Mixpanel

Avatar of Ammar A.Ammar A.
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Hello everyone I have a question regarding Ad-blockers and setting up a proxy We have a native mobile (Swift and Kotlin) apps that are using Mixpanel SDKs to collect user events. One special kind of events is very important for us (for monetary reasons) and we'd like to make sure no data is lost. However, I read on the docs that client-side tracking can face challenges with ad-blockers causing 30-50% of the traffic being lost. Does this apply to mobile apps as well?

1 comment

  • Avatar of Josh L.
    Josh L.
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    Hello Ammar A.. No, ad blockers will not hurt your revenue-specific metrics. If you want to, you can implement via a server-side integration as this will support accuracy, especially if you plan to also integrate via your website at some point in the future.