Troubleshooting Mixpanel User Tracking for Google Ads Signups

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Hey everyone! I'm trying to breakdown the signup flow by user's source, but it seems that Mixpanel can't correctly identify users who came from Google Ads (e.g. GA4 can). I've tried breaking down by Initial UTM Source, Initial Referrer, Marketing Channel, but Paid Search / Google Ads is just not in there. Anyone has the same problem? How did you solve it?

1 comment

Elena L.
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Hey! I’ve faced similar issues with tracking user sources in Mixpanel. It seems like Google Ads traffic doesn’t always get picked up the way you'd expect, even though GA4 handles it fine. One workaround I found useful is looking into custom UTM parameters or setting up more advanced tracking in the Google Ads integration settings. By the way, if anyone's interested in diversifying their tracking setup, I’ve seen some sites like https://bitlifmodapk.com that use a combination of UTM tagging and other sources to better segment their traffic. It might give some inspiration for handling tricky attribution issues. Hope this helps!
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