Mixpanel Community Icon

Can Mixpanel Enhance Attribution for Organic Social and Direct Traffic?

·
·

Hi team! 📊 Can Mixpanel track attribution for visitors came from organic social (e.g. visited our company's FB page first), or direct traffic? We use HubSpot as our CRM and the top of our funnel is submitting a Contact us form. The form is built in HubSpot, as is our website, and HubSpot analytics is good at attributing it when a lead came from a paid ads campaign (Google or Meta), or organic search. however, we don't want to have to rely on self-attribution from the Contact us form where HubSpot's analytics fail us. Sometimes, HubSpot says "Direct Traffic" and that the original source was [our-website]dot com – we want to get a better picture than that. Would Mixpanel be able to provide that fuller attribution that we hope for?