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Integrating Slack and Mixpanel: Best Practices for Sales Teams

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Hey everyone — quick question on how you’re using Slack + Mixpanel together! 👋 I have a question relating to how customer data from Mixpanel gets routed into Slack, especially for sales teams.

  • Are you piping Mixpanel events into Slack to alert reps about customer activity or potential upsell moments?

  • Do you find that there’s too much noise in Slack from Mixpanel alerts, or is it helpful for surfacing opportunities?

  • Any best practices or tools you’re using to make these signals more actionable?

Would love to learn from how some teams of folks is set up. Thanks in advance!

  • Avatar of Andrew S.
    Andrew S.
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    I found it was getting too noisy. So I have certain reports that post once-per-day (at 6am) to start the day, and the rest go once per week as a summary.

  • Avatar of Oisín O.
    Oisín O.
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    Andrew S. this is great, thank you. Do you find the reports are sufficient with their level of info, or would you prefer to have actions suggested from then?

  • Avatar of Andrew S.
    Andrew S.
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    Bc of limits of what you can see in emailed or slack reports we have learned to use them as “reminders” and “directional sight” but then use it to link into Mixpanel for when something more actionable is required