Mixpanel Community Icon

Improving Funnel Interpretability with Clear Explanations

·
·

Hi guys, I have a suggestion regarding funnel interpretability. Many people I work with can't fully understand the concepts of Unique, Totals, Sessions and how this interacts with the Conversion Window. I know there are tooltips over them and there's an explanation in the Funnel docs. But it would be a great idea to provide a textual explanation alongside the funnel report itself, something such as:

  • This funnel counts unique users that performed step 1 event within the selected date filter.

  • To count as conversion, the user must have performed the other steps within selected conversion window after first perfoming step 1 event .

  • While not performing exclusion event between steps 1 and 2.

  • Users can not rejoin the funnel after dropping or converting.

And so on...