How to Remove Internal Team Data from Mixpanel: A Simple Guide
For a very long time, I’ve been trying to figure out the best way to remove my internal team’s data from Mixpanel. This morning, it dawned on me how to do it, and it was incredibly simple.
- 1.
Log in to Mixpanel
- 2.
Go to Users
- 3.
Create a Filter where a click event is unique to your internal team.
- a.
For example, in Divi for WordPress, only site admins or editors can see the Enable Visual Builder link
- b.
Also, only internal site admins can access URLs with the et_fb parameter
- 7.
Save these filtered users as a New Cohort
- 8.
Go to a Mixpanel dashboard
- 9.
Add a new filter to the dashboard
- 10.
Choose the Cohort you just created (Site Admins in my example)
- a.
Choose Is Not
- b.
Add Filter
- 15.
Save to Board to apply this filter to every report in the dashboard
- a.
Now, when you create a new report or view an existing report, they will inherit the new filter.
I’ve created dozens of cohorts in Mixpanel. For whatever reason, I didn’t think to create this Cohort filter on day one. ADDITIONAL DETAILS:
I am using Mixpanel EZTrack, a codeless implementation, but this process should work for your custom implementation as long as you have an event defined that only your internal team can do.
If you are curious about how to implement Mixpanel EZ Track for WordPress or Elementor, I have a series of videos in progress on my @WePphany YouTube Channel