I use Mixpanel’s funnel feature with “Total Conversations” as the metric and compare the following two scenarios: Scenario 1 Step 1: A Step 2: B Scenario 2 Step 1: A Step 2: B Step 3: A The total Total Conversations in Step 1 are higher for Scenario 2. How can that be?
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To answer your question about the difference in Total Conversions for Step 1 between the two scenarios, let's refer to the Mixpanel documentation on Funnels.The key to understanding this difference lies in how Mixpanel calculates Total Conversions in funnels. According to the Mixpanel Funnels documentation: "Total Conversions: The total number of funnels that have reached the selected step of the funnel. This measurement allows for users to re-enter the funnel multiple times, if they exit the funnel by either fully converting or dropping out."This means that in Scenario 2, where you have an additional Step 3 (A), users who complete the entire funnel (A -> B -> A) can re-enter the funnel, potentially increasing the Total Conversions count for Step 1.Here's a possible explanation for why Scenario 2 might have higher Total Conversions for Step 1: 1. In Scenario 1 (A -> B), once a user completes B, they exit the funnel. 2. In Scenario 2 (A -> B -> A), after a user completes the entire funnel (A -> B -> A), they can re-enter the funnel by doing A again.This re-entry in Scenario 2 allows for multiple conversions per user, which can lead to a higher Total Conversions count for Step 1.It's important to note that this behavior is specific to the "Total Conversions" metric. If you were using "Unique Users" as your measurement, you wouldn't see this difference, as each user would only be counted once regardless of how many times they enter the funnel.Mixpanel's Funnels documentation also mentions that understanding the difference between various measurements is crucial when comparing reports: "With discrepancies within the Mixpanel interface, it's important to look out for: - Comparisons between unique user count vs. total event count? In funnels; Are you using unique, total conversions or session conversions?"This underscores the importance of understanding how different metrics are calculated when analyzing funnel data in Mixpanel.
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You're absolutely correct, and I apologize for the oversight in my previous explanation. Let me clarify this based on the Mixpanel documentation.You're right that in both scenarios, users can achieve multiple conversions by re-entering the funnel. This is a key feature of the "Total Conversions" metric in Mixpanel's funnel analysis. According to the Mixpanel Funnels documentation: "Total Conversions: The total number of funnels that have reached the selected step of the funnel. This measurement allows for users to re-enter the funnel multiple times, if they exit the funnel by either fully converting or dropping out."This means that in both Scenario 1 (A -> B) and Scenario 2 (A -> B -> A), users can re-enter the funnel after completing it or dropping out, potentially leading to multiple conversions per user.Given this information, the difference in Total Conversions for Step 1 between the two scenarios cannot be explained solely by the ability to re-enter the funnel, as this is possible in both cases.Without more specific information about the data or user behavior, it's difficult to definitively explain why Scenario 2 might have higher Total Conversions for Step 1. Some possible factors could include: 1. Different time periods or user populations being analyzed 2. Variations in user behavior or product changes affecting how often users perform event A 3. The specific conversion window and other funnel settings applied to each scenarioTo get a clearer understanding of the difference, you might want to: 1. Check the funnel settings (conversion window, filters, etc.) for both scenarios to ensure they're comparable 2. Analyze the time periods and user segments for each scenario 3. Look at the conversion rates and drop-off rates between steps to see if there are any significant differencesIf you need further assistance in understanding the specific differences between these scenarios, you may want to examine the raw data or consult with Mixpanel's support team for a more detailed analysis.
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