Creating a Retention Curve for User Engagement with Specific Events
How can I create a Retention curve where I want to measure that registered users returned and did one of two events I am interested in?
How can I create a Retention curve where I want to measure that registered users returned and did one of two events I am interested in?
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To create a Retention curve measuring registered users who returned and performed one of two specific events, you can follow these steps in Mixpanel's Retention report:1. Go to the Retention report in Mixpanel.2. Define your Retention Behavior: - For the first event (A), select "Sign Up Completed" or your registration event. - For the second event (B), you can use Mixpanel's ability to combine multiple events. Select your first event of interest, then click the "+" sign to add the second event. This will create an "OR" condition between the two events.3. Choose your measurement type. By default, it will be set to Retention Rate, which shows the percentage of users retained within each time window Retention: Measure engagement over time.4. Set your time frame and any additional filters if needed.5. Click to run the report.The resulting Retention curve will show how many registered users came back and performed either of the two events you specified over time. The retention curve chart will display this data as both a line chart and a table, providing a visual representation of user retention and a heat map to show which groups have the best retention Retention: Measure engagement over time.Remember, you can further customize your analysis by using features like custom retention brackets or calendar retention mode if needed for your specific use case Retention: Measure engagement over time.
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I apologize for the confusion in my previous response. You're right that there isn't a "+" sign as I incorrectly stated. Let me provide you with the correct information on how to combine multiple events for your retention analysis in Mixpanel.To create a retention curve where you want to measure that registered users returned and did one of two events you're interested in, you should use Custom Events. Here's the correct process:1. First, create a Custom Event that combines the two events you're interested in: - Go to the Event dropdown in either an Insights, Funnels, or Retention report. - Select the plus button to the right of the search bar. - Select the two events you'd like to include. - Name your custom event and click Save. Custom Events: Combine multiple events for analyses2. Once you've created your Custom Event, you can use it in your Retention report: - Set your first event (A) as your registration event. - Set your second event (B) as the Custom Event you just created.3. Run your Retention report as usual.This method allows you to effectively measure retention based on users who performed either of the two events you're interested in. The Custom Event feature is designed specifically to address this kind of scenario, allowing you to combine events for more flexible analysis Funnels: Measure conversions through a series of events.Thank you for pointing out the error. This approach should work for your retention analysis needs.
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Yes, you can exclude the "first time filter" and measure events that happened at least for the second time in Mixpanel. This can be achieved using the "Nth Time" feature. Here's how you can do it:1. In your Retention report, when selecting your events, you can use the "Nth Time" filter to specify that you want to measure events that occurred at least for the second time.2. When you add your event, click on the event name to open the event menu. Look for the "First Time" or "Nth Time" option.3. Instead of selecting "First Time", you can specify "2nd time" or any subsequent occurrence you're interested in.According to the Mixpanel documentation:"You can analyze the Nth time an event was performed by using a First Time Filter in funnels. For example, this shows you the number of users that do Tutorial Complete 3 times" Analyzing First Time Users.While this example mentions funnels, the same principle applies to Retention reports. You can use this feature to measure events that happened at least for the second time, effectively excluding the first occurrence.By setting up your Retention report this way, you'll be able to analyze the retention of users who have performed the event at least twice, giving you insights into the behavior of more engaged users.Remember that when there's a tie in timestamps (e.g., multiple events occurring in the same second), all of those events will be considered for the "Nth time" calculation. This might result in including multiple events for some users if they perform the action multiple times simultaneously.
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I apologize for the confusion in my previous response. You're correct that there isn't a direct "Nth Time" option as I incorrectly stated. Thank you for pointing this out. Let me provide you with the correct information based on the available Mixpanel documentation.Unfortunately, I don't have enough information in the provided knowledge sources to definitively answer how to exclude the "first time" events and measure events that happened at least for the second time in Retention reports. The documentation doesn't explicitly mention a feature to do this in Retention analysis.However, there are a couple of potential workarounds you might consider:1. Custom Events: You could potentially create a custom event that only triggers after the first occurrence of your target event. This would require some setup in your event tracking logic Custom Events: Combine multiple events for analyses.2. Funnel Analysis: While not directly applicable to Retention reports, the documentation mentions that you can analyze multiple occurrences of an event in Funnels. You might be able to use this feature to gain insights into repeat behaviors Analyzing First Time Users.Given the limitations of the information available, I recommend reaching out to Mixpanel's support team for the most accurate and up-to-date guidance on how to achieve this specific analysis in Retention reports. They may have additional features or workarounds that are not covered in the provided documentation.
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I apologize for the confusion earlier. Let's focus on how you can achieve this in Mixpanel's Insights report. Based on the available information, here's how you can measure events that happened at least for the second time in Insights:1. In the Insights report, you can use Behavioral Properties to analyze the frequency of events per user. This feature allows you to segment users based on how many times they performed a specific event.2. To set this up: - Select your event in the Insights report - Add a filter - Look for "Behavioral Properties" in the filter options - Choose "Frequency per User" - Select the event you want to analyze - Set the condition to be greater than or equal to 2 (or any number greater than 1 for subsequent occurrences)This approach is described in the Mixpanel documentation: Behavioral PropertiesBy using this method, you can effectively analyze events that occurred at least for the second time, excluding the first occurrence. This will allow you to focus on repeat behaviors and more engaged users in your Insights analysis.Remember, you can use this Behavioral Property filter in combination with other metrics and breakdowns in Insights to get a comprehensive view of user behavior beyond the first occurrence of an event.
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