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Tracking User Acquisition Channels Without an MMP

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We want to track the acquisition channels of users who install our app for the first time and complete the sign-up process. However, since we are not currently using an MMP (Mobile Measurement Partner), we are exploring alternative methods to track acquisition channels without relying on an MMP.

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    Hi Jake C., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> ๐Ÿ‘‹

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    To track acquisition channels for first-time app installs and sign-ups without using a Mobile Measurement Partner (MMP), you have a few options with Mixpanel. Here's what you can do: 1. For Android: Google provides a Play Install Referrer Library that allows you to track where your installations came from. You can use the getInstallReferrer() method to retrieve the referrer URL string, parse it, and send that data to Mixpanel as properties in events Traffic Attribution: Analyze your marketing channels.2. For iOS: Unfortunately, the Apple App Store strips attribution data when users enter the store. However, you can implement a workaround by tracking UTM parameters: - Implement last-touch UTM tracking on your website or landing pages that lead to the App Store. This will allow you to capture the most recent acquisition channel before the user reaches the App Store. - When the user opens the app for the first time and completes the sign-up process, send these UTM parameters as properties along with your "Sign Up" event to Mixpanel. You can use code similar to the following to implement last-touch UTM tracking Last-Touch UTM tracking:

    var campaign_keywords = 'utm_source utm_medium utm_campaign utm_content utm_term'.split(' ') , kw = '' , last_params = {};LBKS for (var i = 0; i < campaign_keywords.length; ++i) { kw = getQueryParam(document.URL, campaign_keywords[i]); if (kw.length) { last_params[campaign_keywords[i] + ' [last touch]'] = kw; } }LBKS mixpanel.people.set(last_params); mixpanel.register(last_params); }LBKS campaignParams(); ```LBKSLBKS3. Server-side tracking: Implement server-side tracking to ensure you capture all events accurately. This is especially important as client-side tracking can lose between 15% and 30% of events due to adblockers and browser restrictions <https://docs.mixpanel.com/docs/what-to-track|What to Track>.LBKS4. Custom implementation: You can create a custom solution by generating a unique identifier for each marketing campaign or channel. When a user clicks on a campaign link, store this identifier in a cookie or local storage. When the user opens the app and signs up, retrieve this identifier and send it along with the "Sign Up" event to Mixpanel.LBKSRemember to include relevant properties with your "Sign Up" event, such as: - Source (e.g., Referral, Organic, Paid) - Country - OS (e.g., iOS, Android)LBKSBy implementing these methods, you can track acquisition channels for first-time app installs and sign-ups without relying on an MMP. However, keep in mind that this approach may not be as comprehensive as using a dedicated MMP, especially for more advanced attribution scenarios.

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    Jake C.
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    Is there no way to track acquisition channels on iOS using Google Dynamic Links?

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    kapa.ai Is there no way to track acquisition channels on iOS using Google Dynamic Links?

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    Let me check the knowledge base for you again. One moment! ๐Ÿ“š

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    I apologize, but the knowledge sources provided do not contain specific information about using Google Dynamic Links for tracking acquisition channels on iOS with Mixpanel. However, based on the information available about mobile attribution for iOS in Mixpanel, it's important to note that: Traffic Attribution: Analyze your marketing channels states that for iOS, "users enter the Apple App Store carrying data about where they came from, but the App Store strips that data once the user arrives in the store. Therefore, users who download your application don't come with any data showing where they were before arriving at the App Store."Given this limitation, Mixpanel recommends using a mobile attribution tool for tracking channel attribution on iOS. The documentation suggests: "In order to track channel attribution on iOS, you'll need to use a mobile attribution tool."While Google Dynamic Links are not specifically mentioned in the provided knowledge sources, they are generally considered a type of deep linking technology rather than a full mobile attribution solution. For comprehensive acquisition channel tracking on iOS, Mixpanel seems to recommend partnering with a dedicated mobile attribution service.If you're looking for alternatives to using a Mobile Measurement Partner (MMP), you might want to explore the custom implementation methods mentioned in the previous answer, such as using UTM parameters or creating a custom identifier system. However, these methods may not provide the same level of accuracy and detail as a dedicated mobile attribution tool, especially given the limitations imposed by the iOS platform.

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    kapa.ai Then how does Google Analytics measure acquisition channels on iOS?

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    I apologize, but I'm specifically tuned to answer questions about Mixpanel. The knowledge sources provided don't contain information about how Google Analytics measures acquisition channels on iOS. As a Mixpanel-focused assistant, I can't provide accurate information about Google Analytics' specific methods. If you have any questions about how Mixpanel handles mobile attribution or tracking on iOS, I'd be happy to help with those based on the information available in the provided knowledge sources.

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    kapa.ai Is there a way to integrate Mixpanel with Firebase?

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    While there isn't a direct native integration between Mixpanel and Firebase mentioned in the provided knowledge sources, there are a few ways you can potentially connect these platforms: 1. Custom Integration: You could build a custom integration using Mixpanel's APIs. Mixpanel provides various APIs that allow you to send data to their platform. You could use these to send data from Firebase to Mixpanel programmatically.2. Webhook: Mixpanel supports webhook integrations for cohort syncing. As mentioned in the Build a Cohort Sync Integration with Mixpanel documentation, you can use a webhook spec to process inbound cohorts that Mixpanel syncs to your product.3. Third-Party Integration Platforms: You might be able to use a third-party integration platform that supports both Mixpanel and Firebase. For example, the documentation mentions that Mixpanel integrates with Zapier Mixpanel & Zapier Integration. If Firebase also integrates with Zapier, you could potentially create a connection between the two platforms.4. Data Warehouse: If you're using a data warehouse, you might be able to send data from both Firebase and Mixpanel to the warehouse, and then use Mixpanel's Warehouse Connectors to analyze the combined data.5. Server-Side SDK: You could potentially use Mixpanel's server-side SDK to send events from your backend, which could include data from Firebase.However, it's important to note that the knowledge sources don't provide specific information about a direct Firebase integration. If you need a more detailed or specific solution, you might want to reach out to Mixpanel's support team directly. As mentioned in their integrations page, "If you don't see what you're looking for reach out to us."

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    kapa.ai ํŽ˜์ด์Šค๋ถ ์• ์ฆˆ๋ž‘, ๊ตฌ๊ธ€์• ์ฆˆ ์—ฐ๋™ํ–ˆ๋Š”๋ฐ ๊ทธ๋Ÿผ ํ•ด๋‹น ๊ด‘๊ณ ๋กœ ์œ ์ž…๋œ ์ธ์›์˜ ์œ ์ž…์ฑ„๋„์€ ์ž๋™์ถ”์ ๋˜๋Š”๊ฑฐ๋‹ˆ?

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    Let me check the knowledge base for you again. One moment! ๐Ÿ“š

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    Sorry Jake C., I seem to be having a bit of trouble. Don't worry though, I've pinged my support folks and they will try to fix me up! ๐Ÿง‘โ€๐Ÿ’ป Perhaps try again in 5mins?

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    ํŽ˜์ด์Šค๋ถ ์• ์ฆˆ๋ž‘, ๊ตฌ๊ธ€์• ์ฆˆ ์—ฐ๋™ํ–ˆ๋Š”๋ฐ ๊ทธ๋Ÿผ ํ•ด๋‹น ๊ด‘๊ณ ๋กœ ์œ ์ž…๋œ ์ธ์›์˜ ์œ ์ž…์ฑ„๋„์€ ์ž๋™์ถ”์ ๋˜๋Š”๊ฑฐ๋‹ˆ?

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    kapa.ai ํŽ˜์ด์Šค๋ถ ์• ์ฆˆ๋ž‘, ๊ตฌ๊ธ€์• ์ฆˆ ์—ฐ๋™ํ–ˆ๋Š”๋ฐ ๊ทธ๋Ÿผ ํ•ด๋‹น ๊ด‘๊ณ ๋กœ ์œ ์ž…๋œ ์ธ์›์˜ ์œ ์ž…์ฑ„๋„์€ ์ž๋™์ถ”์ ๋˜๋Š”๊ฑฐ๋‹ˆ?

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    ๋„ค, ํŽ˜์ด์Šค๋ถ ์• ์ฆˆ์™€ ๊ตฌ๊ธ€ ์• ์ฆˆ๋ฅผ Mixpanel๊ณผ ์—ฐ๋™ํ•˜๋ฉด ํ•ด๋‹น ๊ด‘๊ณ ๋กœ ์œ ์ž…๋œ ์ธ์›์˜ ์œ ์ž… ์ฑ„๋„์„ ์ž๋™์œผ๋กœ ์ถ”์ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋‹ค์Œ๊ณผ ๊ฐ™์€ ๋ฐฉ์‹์œผ๋กœ ์ž‘๋™ํ•ฉ๋‹ˆ๋‹ค: 1. UTM ํŒŒ๋ผ๋ฏธํ„ฐ ์ถ”์ : Mixpanel์˜ JavaScript ๋ผ์ด๋ธŒ๋Ÿฌ๋ฆฌ๋Š” ๊ธฐ๋ณธ์ ์œผ๋กœ ๋ชจ๋“  UTM ํƒœ๊ทธ๋ฅผ ์ถ”์ ํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ํŠน์ • ์บ ํŽ˜์ธ์˜ ํšจ๊ณผ๋ฅผ ์ •๋Ÿ‰ํ™”ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Traffic Attribution: Analyze your marketing channels์— ๋”ฐ๋ฅด๋ฉด, Mixpanel์€ ๋‹ค์Œ๊ณผ ๊ฐ™์€ UTM ํŒŒ๋ผ๋ฏธํ„ฐ๋ฅผ ์ž๋™์œผ๋กœ ์ถ”์ ํ•ฉ๋‹ˆ๋‹ค: - utm_source: ํŠธ๋ž˜ํ”ฝ์˜ ์ถœ์ฒ˜ (์›น์‚ฌ์ดํŠธ ๋˜๋Š” ๊ด‘๊ณ ์ฃผ) - utm_medium: ๊ด‘๊ณ  ๋งค์ฒด (์ด๋ฉ”์ผ, ๋ฐฐ๋„ˆ ๊ด‘๊ณ  ๋“ฑ) - utm_campaign: ์บ ํŽ˜์ธ ์ด๋ฆ„ - utm_content: ๊ด‘๊ณ  ๋‚ด ํŠน์ • ๋งํฌ - utm_term: ์บ ํŽ˜์ธ๊ณผ ๊ด€๋ จ๋œ ํ‚ค์›Œ๋“œ2. ๊ด‘๊ณ  ๋„คํŠธ์›Œํฌ ๋ฐ์ดํ„ฐ ์ง€์›: Mixpanel์€ ๊ด‘๊ณ  ๋„คํŠธ์›Œํฌ ๋ฐ์ดํ„ฐ๋ฅผ ๊ฐ€์ ธ์˜ค๋Š” ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. Ad Spend Integration์— ๋”ฐ๋ฅด๋ฉด, ํŽ˜์ด์Šค๋ถ๊ณผ ๊ตฌ๊ธ€ ๊ด‘๊ณ  ๋ฐ์ดํ„ฐ๋ฅผ Mixpanel๋กœ ๊ฐ€์ ธ์˜ฌ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ํด๋ฆญ, ๋…ธ์ถœ, ์บ ํŽ˜์ธ ๋ฐ ์ฑ„๋„ ์ˆ˜์ค€์˜ ๊ด‘๊ณ  ์ง€์ถœ ๋“ฑ์˜ ๋ฐ์ดํ„ฐ๋ฅผ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.3. ๋‹ค์ค‘ ์ ‘์  ๊ธฐ์—ฌ๋„ ๋ถ„์„: Mixpanel Marketing Analytics์—์„œ ์–ธ๊ธ‰๋œ ๋Œ€๋กœ, Mixpanel์€ ๋‹ค์ค‘ ์ ‘์  ๊ธฐ์—ฌ๋„ ๋ถ„์„(ํ˜„์žฌ ๋ฒ ํƒ€ ๋ฒ„์ „)์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ์‚ฌ์šฉ์ž๊ฐ€ ์ „ํ™˜์— ์ด๋ฅด๊ธฐ๊นŒ์ง€ ์ƒํ˜ธ ์ž‘์šฉํ•œ ๋‹ค์–‘ํ•œ ์ฑ„๋„์— ๋Œ€ํ•œ ํฌ๋ ˆ๋”ง์„ ์–ด๋–ป๊ฒŒ ๋ถ€์—ฌํ• ์ง€ ๊ฒฐ์ •ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.4. ์ž๋™ ์ถ”์ : Mixpanel Marketing Analytics Board์—์„œ ๋ณผ ์ˆ˜ ์žˆ๋“ฏ์ด, Mixpanel์€ ๋งˆ์ผ€ํŒ… ์ฑ„๋„, ์บ ํŽ˜์ธ, ๊ทธ๋ฆฌ๊ณ  ๊ทธ์— ๋”ฐ๋ฅธ ์‚ฌ์šฉ์ž ํ–‰๋™์„ ์ž๋™์œผ๋กœ ์ถ”์ ํ•˜๊ณ  ๋ถ„์„ํ•  ์ˆ˜ ์žˆ๋Š” ๋„๊ตฌ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.๋”ฐ๋ผ์„œ, ํŽ˜์ด์Šค๋ถ ์• ์ฆˆ์™€ ๊ตฌ๊ธ€ ์• ์ฆˆ๋ฅผ Mixpanel๊ณผ ์˜ฌ๋ฐ”๋ฅด๊ฒŒ ์—ฐ๋™ํ–ˆ๋‹ค๋ฉด, ํ•ด๋‹น ๊ด‘๊ณ ๋กœ ์œ ์ž…๋œ ์ธ์›์˜ ์œ ์ž… ์ฑ„๋„์€ ์ž๋™์œผ๋กœ ์ถ”์ ๋˜๋ฉฐ, ์ด๋ฅผ ํ†ตํ•ด ๋‹ค์–‘ํ•œ ๋งˆ์ผ€ํŒ… ๋ถ„์„์„ ์ˆ˜ํ–‰ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

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    kapa.ai ์›น์ด ์•„๋‹ˆ๋ผ ์•ฑ์ธ๋ฐ๋„ ๊ทธ๊ฒŒ ๊ฐ€๋Šฅํ•ด?

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    ์•ฑ์—์„œ์˜ ์œ ์ž… ์ฑ„๋„ ์ถ”์ ์€ ์›น๊ณผ๋Š” ์กฐ๊ธˆ ๋‹ค๋ฅธ ๋ฐฉ์‹์œผ๋กœ ์ด๋ฃจ์–ด์ง‘๋‹ˆ๋‹ค. Mixpanel์˜ ๋ชจ๋ฐ”์ผ ์•ฑ ์ถ”์ ์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์„ค๋ช…๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.1. Android์˜ ๊ฒฝ์šฐ: Traffic Attribution: Analyze your marketing channels์— ๋”ฐ๋ฅด๋ฉด, Google์€ Play Install Referrer Library๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ์•ฑ ์„ค์น˜์˜ ์ถœ์ฒ˜๋ฅผ ์•Œ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. getInstallReferrer() ๋ฉ”์„œ๋“œ๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ๋ฆฌํผ๋Ÿฌ URL ๋ฌธ์ž์—ด์„ ๊ฒ€์ƒ‰ํ•˜๊ณ , ์ด๋ฅผ ํŒŒ์‹ฑํ•˜์—ฌ Mixpanel์— ์ด๋ฒคํŠธ ์†์„ฑ์œผ๋กœ ์ „์†กํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.2. iOS์˜ ๊ฒฝ์šฐ: iOS์—์„œ๋Š” ์ƒํ™ฉ์ด ์ข€ ๋” ๋ณต์žกํ•ฉ๋‹ˆ๋‹ค. Apple App Store๋Š” ์‚ฌ์šฉ์ž๊ฐ€ ์Šคํ† ์–ด์— ๋“ค์–ด์˜ฌ ๋•Œ ๊ฐ€์ง€๊ณ  ์žˆ๋˜ ์ถœ์ฒ˜ ๋ฐ์ดํ„ฐ๋ฅผ ์ œ๊ฑฐํ•ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์•ฑ์„ ๋‹ค์šด๋กœ๋“œํ•œ ์‚ฌ์šฉ์ž๋Š” App Store์— ๋„์ฐฉํ•˜๊ธฐ ์ „์˜ ์ถœ์ฒ˜ ๋ฐ์ดํ„ฐ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. iOS์—์„œ ์ฑ„๋„ ์†์„ฑ์„ ์ถ”์ ํ•˜๋ ค๋ฉด ๋ชจ๋ฐ”์ผ ์†์„ฑ ๋„๊ตฌ๋ฅผ ์‚ฌ์šฉํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. Mixpanel์€ ๋ชจ๋ฐ”์ผ ์†์„ฑ ์ถ”์  ํŒŒํŠธ๋„ˆ์™€์˜ ํ†ตํ•ฉ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.๋”ฐ๋ผ์„œ, ์•ฑ์—์„œ๋„ ์œ ์ž… ์ฑ„๋„ ์ถ”์ ์ด ๊ฐ€๋Šฅํ•˜์ง€๋งŒ, ์›น๊ณผ๋Š” ๋‹ค๋ฅธ ๋ฐฉ์‹์œผ๋กœ ๊ตฌํ˜„ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ํŠนํžˆ iOS์˜ ๊ฒฝ์šฐ ์ถ”๊ฐ€์ ์ธ ๋„๊ตฌ๋‚˜ ํŒŒํŠธ๋„ˆ์‹ญ์ด ํ•„์š”ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ •ํ™•ํ•œ ์ถ”์ ์„ ์œ„ํ•ด์„œ๋Š” ๋ชจ๋ฐ”์ผ ์ธก์ • ํŒŒํŠธ๋„ˆ(MMP)๋ฅผ ์‚ฌ์šฉํ•˜๋Š” ๊ฒƒ์ด ๊ฐ€์žฅ ํšจ๊ณผ์ ์ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.๋˜ํ•œ, ์„œ๋ฒ„ ์‚ฌ์ด๋“œ ์ถ”์ ์„ ๊ตฌํ˜„ํ•˜์—ฌ ๋ชจ๋“  ์ด๋ฒคํŠธ๋ฅผ ์ •ํ™•ํ•˜๊ฒŒ ์บก์ฒ˜ํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. What to Track์— ๋”ฐ๋ฅด๋ฉด, ํด๋ผ์ด์–ธํŠธ ์‚ฌ์ด๋“œ ์ถ”์ ์€ ๊ด‘๊ณ  ์ฐจ๋‹จ๊ธฐ์™€ ๋ธŒ๋ผ์šฐ์ € ์ œํ•œ์œผ๋กœ ์ธํ•ด 15%์—์„œ 30%์˜ ์ด๋ฒคํŠธ๋ฅผ ๋†“์น  ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.์•ฑ์—์„œ์˜ ์ •ํ™•ํ•œ ์œ ์ž… ์ฑ„๋„ ์ถ”์ ์„ ์œ„ํ•ด์„œ๋Š” Mixpanel์˜ ๋ชจ๋ฐ”์ผ SDK๋ฅผ ์‚ฌ์šฉํ•˜๊ณ , ํ•„์š”ํ•œ ๊ฒฝ์šฐ ์ถ”๊ฐ€์ ์ธ ๋ชจ๋ฐ”์ผ ์†์„ฑ ๋„๊ตฌ๋ฅผ ํ†ตํ•ฉํ•˜๋Š” ๊ฒƒ์ด ์ข‹์Šต๋‹ˆ๋‹ค.

    kapa.ai is still learning and improving, please let me know how I did by reacting below.

    โ„น๏ธย Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.