Tracking User Acquisition Channels Without an MMP | Mixpanel Community

Tracking User Acquisition Channels Without an MMP

We want to track the acquisition channels of users who install our app for the first time and complete the sign-up process. However, since we are not currently using an MMP (Mobile Measurement Partner), we are exploring alternative methods to track acquisition channels without relying on an MMP.

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kapa.ai
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Hi Jake C., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai
kapa.ai
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To track acquisition channels for first-time app installs and sign-ups without using a Mobile Measurement Partner (MMP), you have a few options with Mixpanel. Here's what you can do: 1. For Android: Google provides a Play Install Referrer Library that allows you to track where your installations came from. You can use the getInstallReferrer() method to retrieve the referrer URL string, parse it, and send that data to Mixpanel as properties in events Traffic Attribution: Analyze your marketing channels.2. For iOS: Unfortunately, the Apple App Store strips attribution data when users enter the store. However, you can implement a workaround by tracking UTM parameters: - Implement last-touch UTM tracking on your website or landing pages that lead to the App Store. This will allow you to capture the most recent acquisition channel before the user reaches the App Store. - When the user opens the app for the first time and completes the sign-up process, send these UTM parameters as properties along with your "Sign Up" event to Mixpanel. You can use code similar to the following to implement last-touch UTM tracking Last-Touch UTM tracking:
var campaign_keywords = 'utm_source utm_medium utm_campaign utm_content utm_term'.split(' ') , kw = '' , last_params = {};LBKS for (var i = 0; i < campaign_keywords.length; ++i) { kw = getQueryParam(document.URL, campaign_keywords[i]); if (kw.length) { last_params[campaign_keywords[i] + ' [last touch]'] = kw; } }LBKS mixpanel.people.set(last_params); mixpanel.register(last_params); }LBKS campaignParams(); ```LBKSLBKS3. Server-side tracking: Implement server-side tracking to ensure you capture all events accurately. This is especially important as client-side tracking can lose between 15% and 30% of events due to adblockers and browser restrictions <https://docs.mixpanel.com/docs/what-to-track|What to Track>.LBKS4. Custom implementation: You can create a custom solution by generating a unique identifier for each marketing campaign or channel. When a user clicks on a campaign link, store this identifier in a cookie or local storage. When the user opens the app and signs up, retrieve this identifier and send it along with the "Sign Up" event to Mixpanel.LBKSRemember to include relevant properties with your "Sign Up" event, such as: - Source (e.g., Referral, Organic, Paid) - Country - OS (e.g., iOS, Android)LBKSBy implementing these methods, you can track acquisition channels for first-time app installs and sign-ups without relying on an MMP. However, keep in mind that this approach may not be as comprehensive as using a dedicated MMP, especially for more advanced attribution scenarios.
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Jake C.
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Is there no way to track acquisition channels on iOS using Google Dynamic Links?
Jake C.
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kapa.ai Is there no way to track acquisition channels on iOS using Google Dynamic Links?
kapa.ai
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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I apologize, but the knowledge sources provided do not contain specific information about using Google Dynamic Links for tracking acquisition channels on iOS with Mixpanel. However, based on the information available about mobile attribution for iOS in Mixpanel, it's important to note that: Traffic Attribution: Analyze your marketing channels states that for iOS, "users enter the Apple App Store carrying data about where they came from, but the App Store strips that data once the user arrives in the store. Therefore, users who download your application don't come with any data showing where they were before arriving at the App Store."Given this limitation, Mixpanel recommends using a mobile attribution tool for tracking channel attribution on iOS. The documentation suggests: "In order to track channel attribution on iOS, you'll need to use a mobile attribution tool."While Google Dynamic Links are not specifically mentioned in the provided knowledge sources, they are generally considered a type of deep linking technology rather than a full mobile attribution solution. For comprehensive acquisition channel tracking on iOS, Mixpanel seems to recommend partnering with a dedicated mobile attribution service.If you're looking for alternatives to using a Mobile Measurement Partner (MMP), you might want to explore the custom implementation methods mentioned in the previous answer, such as using UTM parameters or creating a custom identifier system. However, these methods may not provide the same level of accuracy and detail as a dedicated mobile attribution tool, especially given the limitations imposed by the iOS platform.
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Jake C.
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kapa.ai Then how does Google Analytics measure acquisition channels on iOS?
kapa.ai
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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I apologize, but I'm specifically tuned to answer questions about Mixpanel. The knowledge sources provided don't contain information about how Google Analytics measures acquisition channels on iOS. As a Mixpanel-focused assistant, I can't provide accurate information about Google Analytics' specific methods. If you have any questions about how Mixpanel handles mobile attribution or tracking on iOS, I'd be happy to help with those based on the information available in the provided knowledge sources.
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Jake C.
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kapa.ai Is there a way to integrate Mixpanel with Firebase?
kapa.ai
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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While there isn't a direct native integration between Mixpanel and Firebase mentioned in the provided knowledge sources, there are a few ways you can potentially connect these platforms: 1. Custom Integration: You could build a custom integration using Mixpanel's APIs. Mixpanel provides various APIs that allow you to send data to their platform. You could use these to send data from Firebase to Mixpanel programmatically.2. Webhook: Mixpanel supports webhook integrations for cohort syncing. As mentioned in the Build a Cohort Sync Integration with Mixpanel documentation, you can use a webhook spec to process inbound cohorts that Mixpanel syncs to your product.3. Third-Party Integration Platforms: You might be able to use a third-party integration platform that supports both Mixpanel and Firebase. For example, the documentation mentions that Mixpanel integrates with Zapier Mixpanel & Zapier Integration. If Firebase also integrates with Zapier, you could potentially create a connection between the two platforms.4. Data Warehouse: If you're using a data warehouse, you might be able to send data from both Firebase and Mixpanel to the warehouse, and then use Mixpanel's Warehouse Connectors to analyze the combined data.5. Server-Side SDK: You could potentially use Mixpanel's server-side SDK to send events from your backend, which could include data from Firebase.However, it's important to note that the knowledge sources don't provide specific information about a direct Firebase integration. If you need a more detailed or specific solution, you might want to reach out to Mixpanel's support team directly. As mentioned in their integrations page, "If you don't see what you're looking for reach out to us."
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Jake C.
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kapa.ai 페이스북 애즈랑, 구글애즈 연동했는데 그럼 해당 광고로 유입된 인원의 유입채널은 자동추적되는거니?
kapa.ai
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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Sorry Jake C., I seem to be having a bit of trouble. Don't worry though, I've pinged my support folks and they will try to fix me up! 🧑‍💻 Perhaps try again in 5mins?
Jake C.
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페이스북 애즈랑, 구글애즈 연동했는데 그럼 해당 광고로 유입된 인원의 유입채널은 자동추적되는거니?
Jake C.
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kapa.ai 페이스북 애즈랑, 구글애즈 연동했는데 그럼 해당 광고로 유입된 인원의 유입채널은 자동추적되는거니?
kapa.ai
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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네, 페이스북 애즈와 구글 애즈를 Mixpanel과 연동하면 해당 광고로 유입된 인원의 유입 채널을 자동으로 추적할 수 있습니다. 다음과 같은 방식으로 작동합니다: 1. UTM 파라미터 추적: Mixpanel의 JavaScript 라이브러리는 기본적으로 모든 UTM 태그를 추적합니다. 이를 통해 특정 캠페인의 효과를 정량화할 수 있습니다. Traffic Attribution: Analyze your marketing channels에 따르면, Mixpanel은 다음과 같은 UTM 파라미터를 자동으로 추적합니다: - utm_source: 트래픽의 출처 (웹사이트 또는 광고주) - utm_medium: 광고 매체 (이메일, 배너 광고 등) - utm_campaign: 캠페인 이름 - utm_content: 광고 내 특정 링크 - utm_term: 캠페인과 관련된 키워드2. 광고 네트워크 데이터 지원: Mixpanel은 광고 네트워크 데이터를 가져오는 기능을 제공합니다. Ad Spend Integration에 따르면, 페이스북과 구글 광고 데이터를 Mixpanel로 가져올 수 있습니다. 이를 통해 클릭, 노출, 캠페인 및 채널 수준의 광고 지출 등의 데이터를 확인할 수 있습니다.3. 다중 접점 기여도 분석: Mixpanel Marketing Analytics에서 언급된 대로, Mixpanel은 다중 접점 기여도 분석(현재 베타 버전)을 제공합니다. 이를 통해 사용자가 전환에 이르기까지 상호 작용한 다양한 채널에 대한 크레딧을 어떻게 부여할지 결정할 수 있습니다.4. 자동 추적: Mixpanel Marketing Analytics Board에서 볼 수 있듯이, Mixpanel은 마케팅 채널, 캠페인, 그리고 그에 따른 사용자 행동을 자동으로 추적하고 분석할 수 있는 도구를 제공합니다.따라서, 페이스북 애즈와 구글 애즈를 Mixpanel과 올바르게 연동했다면, 해당 광고로 유입된 인원의 유입 채널은 자동으로 추적되며, 이를 통해 다양한 마케팅 분석을 수행할 수 있습니다.
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Jake C.
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kapa.ai 웹이 아니라 앱인데도 그게 가능해?
kapa.ai
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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앱에서의 유입 채널 추적은 웹과는 조금 다른 방식으로 이루어집니다. Mixpanel의 모바일 앱 추적에 대한 정보를 바탕으로 설명드리겠습니다.1. Android의 경우: Traffic Attribution: Analyze your marketing channels에 따르면, Google은 Play Install Referrer Library를 제공합니다. 이를 통해 앱 설치의 출처를 알 수 있습니다. getInstallReferrer() 메서드를 사용하여 리퍼러 URL 문자열을 검색하고, 이를 파싱하여 Mixpanel에 이벤트 속성으로 전송할 수 있습니다.2. iOS의 경우: iOS에서는 상황이 좀 더 복잡합니다. Apple App Store는 사용자가 스토어에 들어올 때 가지고 있던 출처 데이터를 제거합니다. 따라서 앱을 다운로드한 사용자는 App Store에 도착하기 전의 출처 데이터를 가지고 있지 않습니다. iOS에서 채널 속성을 추적하려면 모바일 속성 도구를 사용해야 합니다. Mixpanel은 모바일 속성 추적 파트너와의 통합을 제공합니다.따라서, 앱에서도 유입 채널 추적이 가능하지만, 웹과는 다른 방식으로 구현해야 합니다. 특히 iOS의 경우 추가적인 도구나 파트너십이 필요할 수 있습니다. 정확한 추적을 위해서는 모바일 측정 파트너(MMP)를 사용하는 것이 가장 효과적일 수 있습니다.또한, 서버 사이드 추적을 구현하여 모든 이벤트를 정확하게 캡처하는 것이 중요합니다. What to Track에 따르면, 클라이언트 사이드 추적은 광고 차단기와 브라우저 제한으로 인해 15%에서 30%의 이벤트를 놓칠 수 있기 때문입니다.앱에서의 정확한 유입 채널 추적을 위해서는 Mixpanel의 모바일 SDK를 사용하고, 필요한 경우 추가적인 모바일 속성 도구를 통합하는 것이 좋습니다.
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