Purpose of Mixpanel Cookie on Properstar.com for Cookie Policy Update

On our website (properstar.com), we use one cookie from Mixpanel called "mp_2e5bf6f206c8017b0301e7189b678502_mixpanel". Can you tell me the purpose of that cookie so I can update our Cookie policy page?

4 comments

kapa.ai
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Based on the information provided in the knowledge sources, I can explain the purpose of the Mixpanel cookie you mentioned. The cookie "mp_2e5bf6f206c8017b0301e7189b678502_mixpanel" is likely a first-party cookie set by Mixpanel's JavaScript library on your website. Mixpanel uses cookies to store information about user interactions and behaviors on your site. The main purposes of this cookie are:1. To store a unique identifier for each user visiting your site, allowing Mixpanel to track user behavior across sessions Docs Tracking-best-practices > Traffic Attribution> .2. To persist super properties, which are global event properties that you define once and apply to all events tracked on your site Docs Data-structure > Events> .3. To store information like the initial referrer and initial referring domain, which helps in analyzing how users from different sources convert through your application Docs Tracking-best-practices > Traffic Attribution> .It's important to note that Mixpanel's JavaScript SDK does not set or use any third-party cookies Docs Quickstart > Install Mixpanel > FAQ> . This cookie is set directly on your website domain, making it a first-party cookie.For your Cookie policy page, you can describe this cookie as a first-party analytics cookie used to track user behavior and interactions on your website for the purpose of improving user experience and analyzing site performance.
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Yves P.
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kapa.ai You're good! Thanks for the help!
kapa.ai
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Let me check the knowledge base for you again. One moment! 📚
kapa.ai
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You're welcome! I'm glad I could help you understand the purpose of the Mixpanel cookie on your website. If you have any more questions about Mixpanel or its features, feel free to ask. Have a great day!
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.