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How can I check what percentage of users trigger a specific event?

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How can I check what percentage of users trigger a specific event?

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    kapa.ai
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    Hi Pawel A., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> đź‘‹

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    kapa.ai
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    To check the percentage of users who trigger a specific event in Mixpanel, you can use the Insights report. Here's how you can do it: 1. Go to the Insights report in Mixpanel. 2. Select the event you want to analyze. 3. Change the measurement from the default "Total Events" to "Unique Users".By selecting "Unique Users" as the measurement, you'll see the number of unique users who performed the event. To get the percentage, you can compare this to your total user base.For a more detailed breakdown, you can: 1. Use the "Breakdown" feature to segment your users by different properties. 2. Apply filters to focus on specific user groups. 3. Use the "View Users" feature to see a list of individual users who triggered the event.For a visual walkthrough of these features, you can refer to this video guide on Discover Insights.Remember that the exact percentage will depend on your total user base and the time frame you're analyzing. Make sure to set an appropriate date range for your analysis.Mixpanel Docs: Insights provides more detailed information on using different measurements and advanced features in the Insights report.

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  • Avatar of Pawel A.
    Pawel A.
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    kapa.ai To get the percentage, you can compare this to your total user base - how to do it?

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    kapa.ai
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    Let me check the knowledge base for you again. One moment! đź“š

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    kapa.ai
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    To get the percentage of users who trigger a specific event compared to your total user base in Mixpanel, you can follow these steps: 1. Create an Insights report for your specific event, measuring unique users as mentioned before.2. Then, to compare this to your total user base, you can use the "Compare" feature in Insights. Here's how: a. Click on the "Compare" button at the top of your Insights graph. b. Select "Compare to Overall" from the dropdown menu.This will show you each segment (in this case, your specific event) as a percentage of the overall value (your total user base).As explained in the Mixpanel Docs: Comparisons: "Compare to overall allows you compare each segment value and see what proportion it makes of the overall value."This method will give you a direct percentage of users who triggered your specific event compared to your total user base.Keep in mind that the accuracy of this percentage depends on how you've defined your total user base in Mixpanel. Make sure that your project is set up to accurately track all users, not just those who perform specific events.If you need more detailed comparisons or have a complex definition of your user base, you might need to use custom events or formulas. For more advanced techniques, you can refer to the Mixpanel Blog: How to calculate MAU which provides insights on defining and measuring your active user base.

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  • Avatar of Pawel A.
    Pawel A.
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    kapa.ai Compare to Overall doesn't work without breakdown

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    kapa.ai
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    Let me check the knowledge base for you again. One moment! đź“š

  • Avatar of kapa.ai
    kapa.ai
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    You're correct, and I apologize for the confusion in my previous response. You're right that the "Compare to Overall" option doesn't work without a breakdown. Let me provide a more accurate method to calculate the percentage of users who trigger a specific event compared to your total user base.To get this percentage, you'll need to use a formula in Mixpanel Insights. Here's how you can do it: 1. Create an Insights report with two metrics: a. Your specific event, measured by Unique Users b. Total user count2. Then, create a formula to calculate the percentage. Here's how: a. Click on the "+" button next to your metrics and select "Formula" b. In the formula editor, you'll see your metrics represented by letters (e.g., A and B) c. Create a formula that divides your event's unique users by the total user count and multiplies by 100. For example: (A / B) * 100This will give you the percentage of your total user base that triggered the specific event.For more details on using formulas in Insights, you can refer to the Mixpanel Docs: Insights.Thank you for pointing out the error in my previous response. It's important to provide accurate information, and I appreciate the opportunity to correct it.

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