Mixpanel's Recommended QA Approach for Validating App Event Tagging
Does Mixpanel have a recommended QA approach to validate app event tagging for app development teams?
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Yes, Mixpanel recommends a two-level Quality Assurance (QA) approach for validating app event tagging:1. Code Level: This involves developers checking individual event, user/group profile, and property names, as well as their values for correctness and consistency. This is done by triggering calls and monitoring the results for any errors in the data or errors thrown by the Mixpanel SDKs or APIs.2. User Flows: This consists of product and data teams navigating through your app, focusing on testing the key journeys being tracked, and checking on events, user/group profiles, and their properties for accuracy in relation to the entire journey. Identity management is also a key focus here to ensure users are being correctly identified across devices and platforms.Mixpanel provides several tools to assist with this QA process:- Debug Mode: Mixpanel Client-Side SDKs can be configured to Enable Debug Mode which logs any Mixpanel client-side calls to the browser console or development platforms (e.g., Xcode, Android Studio).- Events: The Events report enables reviewing of events and their properties as they flow into your Mixpanel project. There is also a JSON mode feature which can come in handy if you are checking for data type inconsistencies.- User Profile Activity Feed: This report contains all the information about a specific user that you are tracking. It allows you to examine the Identity Cluster to see all the Distinct IDs linked to a user, validate all User Profile Properties and their values, and use the Activity Feed section to search through all events with the most recent one listed on top.- Lexicon: Mixpanel's Lexicon contains all the metadata about your events and properties. It can be used to check naming consistencies across your events and properties and also ensure that you are not sending any event or property that you should not be tracking.For more details, refer to the Mixpanel QA Data Audit Guide.
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