Tracking Daily User Engagement with App Features
what’s the best way to track % of users using certain features on a daily basis
what’s the best way to track % of users using certain features on a daily basis
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To track the percentage of users using certain features on a daily basis in Mixpanel, you can use the Daily Active Users (DAU) metric combined with feature-specific events. Here's how you can approach this: 1. Define events: First, ensure you have events set up for each feature you want to track. These events should be triggered when a user interacts with the specific feature.2. Use Insights report: In Mixpanel, create an Insights report to visualize this data.3. Set up the measurement: Choose "Unique Users" as your measurement, and then select the "Daily Active Users (DAU)" option from the advanced settings. This will give you the count of users who performed the event within the last 24 hours.4. Add your feature events: Add each feature event you want to track to the report.5. Calculate percentage: To get the percentage, you'll need to compare the DAU for each feature against your total DAU. You can do this using a formula in Mixpanel.Here's a step-by-step guide from the Mixpanel documentation: Insights: Visualize trends and compositions within your data"Daily Active Users (DAU): The number of users who performed [event] within the last 24 hours. Example: What's the count of users who watched a video on the last day?"To calculate the percentage, you can create a formula that divides the DAU for each feature by the total DAU and multiplies by 100.Remember to set your date range appropriately to track this over time. You can also use Boards to collect several of these reports into a single view for easy monitoring of multiple features.How account teams can use Mixpanel to promote customer health mentions: "We get a lot of our information about our account usage from Mixpanel Insights reports, which allow us to visualize trends within our data. We can see how our customers are using Mixpanel and how that usage evolves. We can break that down by account, feature, and user to more granular information, and we use Boards to collect several reports into a single view."By following these steps, you'll be able to track the percentage of users using certain features on a daily basis effectively in Mixpanel.
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