I want to analyze utm source of re-purchase

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To analyze the UTM source of re-purchases in Mixpanel, you can leverage the Attribution feature along with UTM tracking capabilities. Here's how you can approach this: 1. UTM Tracking: Mixpanel automatically tracks UTM parameters, including utm_source, for web applications. These are added to events fired from the page load where the UTM parameters are present.2. Attribution Analysis: You can use Mixpanel's Attribution feature to analyze the impact of different UTM sources on re-purchases.Here's a step-by-step approach: 1. Set up your conversion event (in this case, it would be your re-purchase event). 2. In the breakdown section, choose "Attributed by..." and select the "utm_source" property. 3. In the metric section, you can adjust the attribution model. For re-purchases, you might want to consider using a "Last Touch" model with an appropriate lookback window.For a more detailed analysis: - You can use the "Initial UTM" properties to see which source originally brought the user to your site. - You can create custom events or properties to specifically track re-purchases if needed.Remember that UTM parameters are case-sensitive and should be formatted in lower-case.For more detailed information on setting up and using Attribution in Mixpanel, you can refer to the Attribution documentation.For specifics on how Mixpanel tracks UTM parameters, you can check the JavaScript SDK documentation.

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