Clarifying Your Insight Report Setup for Product Detail Page Visits

Alex · 2025-05-28 05:37:53.612414+00

I want to understand how frequently users visited the product detail page over a specific time period in an Insight report. Here's how I set it up, but I'm not entirely sure what it means. Can you help clarify? • I selected the detail page event as the metric and added "First Time Ever". • Then, in the breakdown, I used "Aggregate property per user – distinct count per interval" with filters `< 4` and `>= 4`. What exactly does this setup represent?

Certainly! Let’s break down what your setup in the Mixpanel Insights report means, based on the available documentation:

By selecting the detail page event and applying the "First Time Ever" filter, you are instructing Mixpanel to only consider the very first time each user visits the product detail page. This means your metric is counting only those events where it was the user's first visit to the detail page, not subsequent visits. If a user visits the detail page multiple times, only their first visit is included in this metric. Note that if a user has multiple "first" events with the same timestamp (e.g., due to rapid repeated actions), all those events will be counted as "first time" for that user Analyzing First Time Users.

You then break down the metric using "Aggregate property per user – distinct count per interval." This means, for each user, Mixpanel calculates the number of distinct values of a chosen property (often the event itself or a property like product ID) within each time interval (e.g., day, week, or month, depending on your chart settings). The "distinct count" per user is then aggregated across all users for each interval. You can further aggregate this data using options like average, distribution, median, percentiles, minimum, and maximum Aggregate Property per User.

You applied filters to segment users based on their distinct count per interval: - < 4: Users who visited fewer than 4 distinct product detail pages in the interval. - > = 4: Users who visited 4 or more distinct product detail pages in the interval.

- You are analyzing, for each time interval, the first time users visit the product detail page. - For those first-time visits, you are segmenting users based on how many distinct product detail pages they viewed in that interval (e.g., how many unique products they saw on their first visit). - The breakdown shows you, per interval, how many users fall into each segment: those who viewed fewer than 4 unique product detail pages and those who viewed 4 or more, but only considering their first-ever visit(s) to the detail page.In summary: Your report tells you, for each time interval, how many users—on their first-ever visit to any product detail page—viewed fewer than 4 versus 4 or more unique product detail pages. This helps you understand the distribution of first-time user engagement with product detail pages, segmented by the breadth of their exploration during their initial session.If you want to analyze all visits (not just first-time), you should remove the "First Time Ever" filter. If you want to see frequency over time (e.g., how often users return), consider using "Frequency per User" instead Aggregate Property per User, Analyzing First Time Users.

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Clarifying Your Insight Report Setup for Product Detail Page Visits

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1. Metric: Detail Page Event with "First Time Ever"

2. Breakdown: Aggregate Property per User – Distinct Count per Interval

3. Filters: `< 4` and `> = 4`

What Does This Setup Represent?

1. Users who triggered the event for the first time ever within a given date range

2. Users who have not triggered that event for the first time ever in that range

How to Use These Cohorts