when to use attribution vs borrowed property?

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Based on the knowledge sources provided, I can explain when to use attribution versus borrowed properties in Mixpanel: Attribution and borrowed properties serve different purposes and are used in different scenarios: 1. Attribution: Use attribution when you want to analyze how different touchpoints in a user's journey contribute to conversions. Attribution is particularly useful for marketing analytics and understanding the impact of various channels or campaigns on user behavior.Key points about attribution: - It helps distribute conversion credit across multiple touchpoints in a user journey - It's useful for analyzing marketing campaigns and their effectiveness - It supports various attribution models (e.g., first touch, last touch, linear, etc.) - It's typically used with properties like UTM parameters or marketing channelsAttribution: Multi-touch segmentation in the user conversion journey provides more details on attribution models and use cases.2. Borrowed Properties: Use borrowed properties when you need to add context from one event to another event that doesn't have that property. This is useful for enriching your analysis with data that wasn't originally tracked on a specific event.Key points about borrowed properties: - They allow you to "borrow" a property from one event and apply it to another - Useful for combining data between different events or data sources - Can be used to add context that wasn't originally tracked on an event - Works retroactively without requiring changes to your tracking implementationIntroducing Borrowed Properties: Combine data between events on the fly explains the concept and use cases for borrowed properties in more detail.In summary, use attribution when you're focusing on marketing analysis and understanding the impact of different touchpoints on conversions. Use borrowed properties when you need to enrich your analysis by adding context from one event to another, regardless of the original tracking implementation.

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