Calculating New Users on the Platform: A 12-Month Guide
What is the best way to calculate the number of new users on the platform in the last 12 months?
What is the best way to calculate the number of new users on the platform in the last 12 months?
I understand you're looking for new users who visited your website or interacted with your app, rather than those who created an account. In this case, we can adjust our approach using Mixpanel's first-time user tracking. Here's how you can calculate this: 1. Create a new Insights report in Mixpanel. 2. Choose the "$ae_first_open" event for app users or a custom event for website visitors (e.g., "First Page View"). 3. Set the time range to "Last 12 months" using the date range selector. 4. Use the "Unique Users" measurement.Here's a more detailed explanation: For app users: Mixpanel automatically tracks a "$ae_first_open" event, which represents the first time a user opens the app. This event is part of Mixpanel's legacy automatically tracked events.For website visitors: You'll need to set up a custom event to track first-time website visits if you haven't already. This could be done by tracking the "First Page View" event for each unique user.To set up the report: 1. Open Mixpanel and create a new Insights report. 2. Select the "$ae_first_open" event for app users or your custom "First Page View" event for website visitors. 3. Click on the date range selector and choose "Last 12 months". 4. Change the measurement to "Unique Users".This method will give you the count of unique new users who opened your app for the first time or visited your website for the first time in the last 12 months.It's important to note that Mixpanel considers first-time users as "any user who arrives at your website or app for the first time – you have never seen this user before." This definition aligns with your requirement.Remember that this method includes anonymous visitors, so it will count users who visit your homepage without necessarily creating an account or performing any other action.Sources: Docs Tracking-methods > Sdks > Mixpanel SDKs: iOS (Swift) > Legacy Automatically Tracked Events> YouTube [Learn to Use Mixpanel]: Tracking First Time Users Docs Pricing > MTU billing > View MTU Usage>
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