Creating a Funnel Report for Marketing Page Conversions | Mixpanel Community

Creating a Funnel Report for Marketing Page Conversions

I'm trying to create a pretty basic funnel report that shows which of our marketing pages convert best. It's just a simple 2 step funnel that's broken down by path:

1.
page view
2.
sign up

I'm pretty sure the default of this funnel shows which "entry page" on our site leads to the most conversions, but how would I alternatively show which "final touch" page on the marketing site converts best? I tried looking around but couldn't find anything obvious other than setting the conversion URL as a property on the conversion event. I'm hoping there is a way to do this without adjusting our implementation. Thanks for the help!

3 comments

kapa.ai
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kapa.ai
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To show which "final touch" page on your marketing site converts best in a funnel report, you can use Mixpanel's property attribution feature. This allows you to control when the property value is locked in for all steps of your funnel. Here's how you can do it: 1. Create your funnel with the two steps: "page view" and "sign up".2. Break down the funnel by the property that represents the page path.3. Use the "Last Step Defined" attribution option.To set this up: 1. In the funnel report, add a breakdown by the property that represents the page path (e.g., "path" or "url").2. Click on the dropdown next to the property name (it will likely say "Step 1" by default).3. Select "Last Step Defined" from the options.This approach will attribute the conversion to the last page the user visited before signing up, effectively showing you which "final touch" page converts best.Here's the relevant information from the Mixpanel documentation: Docs Reports > Funnels: Measure conversions through a series of events > Advanced > Property Attribution> "Select Last Step Defined to attribute the last property value to the whole funnel, regardless of the property value in previous steps. Last Step Defined is not the same as the last step of the funnel, rather it is the last time the property is given a non-null defined value."This method doesn't require any changes to your implementation, addressing your concern about adjusting the current setup.Remember that this approach uses Mixpanel's default behavior of "backfilling" event properties. This means that if a property is sent in later steps of a funnel but not in earlier steps, Mixpanel will append that property to the earlier steps where it was previously absent.By using this method, you should be able to see which pages on your marketing site are acting as the final touchpoint before users sign up, giving you insight into which pages are most effective at driving conversions.
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Cobi D.
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this doesn't appear to do anything, i get the exact same results when i choose first step defined or last step defined