Calculating Average Monthly App Visit Frequency Across Users
How can I determine the average frequency of app visits over the course of a month across all users?
How can I determine the average frequency of app visits over the course of a month across all users?
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To determine the average frequency of app visits over the course of a month across all users, you can use Mixpanel's Insights report with the Frequency measurement. Here's how you can do this: 1. Create a new Insights report in Mixpanel. 2. Select the event that represents an app visit (e.g., "App Open" or a similar event that indicates user engagement). 3. Change the measurement from the default "Unique Users" to "Frequency per User". 4. Set the time range to one month. 5. In the advanced section of the measurement menu, select "Average" as the aggregation option.This will give you the average number of times users performed the selected event (app visits) over the course of the month.The Frequency measurement in Mixpanel allows you to calculate "The number of events performed per user" Docs Reports > Insights: Visualize trends and compositions within your data > Advanced > Measurements> . By using the "Average" aggregation option, you'll get the mean frequency across all users.It's worth noting that this method gives you the average frequency, but it might not tell the whole story of user engagement. For a more comprehensive view, you might also want to consider: 1. Using the Frequency View in the Retention report, which shows how many unique days in a month users were active Docs Reports > Retention: Measure engagement over time > Advanced > Frequency View> .2. Creating a power user curve, which measures users' engagement by the total number of days they were active in a month Blog MAU, WAU, and DAU: Why should we care about 'active' users?> .These additional analyses can provide more context to your average frequency metric and help you understand the distribution of engagement across your user base.
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To determine the average number of days in a month that users engaged with your app across all users, you can use Mixpanel's Frequency View in the Retention report. Here's how you can do this: 1. Go to the Retention report in Mixpanel. 2. Select the "Frequency" option under the toggle for retention. 3. Set the interval to "Month" to measure engagement over a month. 4. Choose the event that represents meaningful engagement with your app.The Frequency View will show you how many unique days in a month users were active. As described in the Docs Reports > Retention: Measure engagement over time > Advanced > Frequency View> , "The buckets measure the number of unique time buckets a user was active. Depending on the interval chosen, this will one of: ... unique days in a month".To get the average across all users, you'll want to look at the "Cumulative Frequency" option, which "calculates the number of users who did the event in at least X unique intervals." This will give you a distribution of user engagement across the month.To calculate the actual average, you'll need to: 1. Export this data (Mixpanel should provide an option to download the results). 2. In a spreadsheet or with a data analysis tool, multiply each frequency bucket by the number of users in that bucket. 3. Sum these values and divide by the total number of users.This method will give you a more detailed view of engagement compared to a simple average, as it shows the distribution of engagement across your user base. For a complementary perspective, you might also consider using the "Monthly Active Users (MAU)" metric in the Insights report. While this doesn't directly give you the average days of engagement, it provides context on how many users engaged at least once in a month. You can find more information about MAU in the Blog MAU, WAU, and DAU: Why should we care about 'active' users?> .Remember, the definition of what constitutes "engagement" with your app is crucial. Make sure you're tracking the right events that truly represent meaningful interaction with your product.
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