Event Analysis for User Retention: test1 to test2 Sequence

Natsuki I. · 2024-10-23 04:14:40.352941+00

If the events for each user are as follows, If the retention event is test1→test2, which event applies to each of them? userA:①test1→②test1→③test2→④test2 userB:①test1→②test3→③test2 userC:①test1→②test3→③test1→④test2

In the context of Mixpanel, a retention event is defined as a sequence of actions (events) that a user performs. If the retention event is defined as test1→test2, it means that the user must perform test1 followed by test2 for the retention event to apply.Given this definition, let's analyze each user: - userA: The sequence of events is ①test1→②test1→③test2→④test2. Here, the user performs test1 followed by test2 (from event ② to ③), so the retention event test1→test2 applies to userA.- userB: The sequence of events is ①test1→②test3→③test2. Here, the user performs test1 but it's not directly followed by test2 (there's a test3 in between). So, the retention event test1→test2 does not apply to userB.- userC: The sequence of events is ①test1→②test3→③test1→④test2. Here, the user performs test1 followed by test2 (from event ③ to ④), so the retention event test1→test2 applies to userC.Please note that this interpretation is based on the assumption that the retention event test1→test2 requires test1 to be directly followed by test2. If the definition of the retention event allows for other events to occur in between test1 and test2, then the analysis would be different.

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