Investigating User Retention Patterns in Mixpanel: Key Traits Analysis
how can investigate on mixpanel the users that return the most often and use it; what traits they share? or where there is a pattern
how can investigate on mixpanel the users that return the most often and use it; what traits they share? or where there is a pattern
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To investigate users who return most often and use Mixpanel frequently, as well as identify patterns or shared traits among these power users, you can utilize several Mixpanel features and approaches. Here's how you can do this: 1. Define Power Users: First, create a cohort of power users using the Cohort Builder. You can define power users based on frequency and depth of engagement. For example: Cohorts: Group users by demographic and behavior explains how to create a cohort for "Power Users: Users who used your app on 5 out of the last 7 days".2. Analyze Power User Behavior: Use Insights reports to analyze the behavior of your power user cohort. How account teams can use Mixpanel to promote customer health mentions: "Looking at the data also helps us reach the right people. In Mixpanel, we can see who our power users are and reach out to those who are getting the most use from our platform."3. Identify Shared Traits: Use the Users page to explore common properties among your power users.Users: Explore your user base in Mixpanel states: "Mixpanel's Users page allows you to filter users and gain a deeper understanding of how they interact with your website or application."4. Analyze Retention: Use the Retention report to understand how often these users return and what keeps them engaged.A primer on retention analytics for product leaders explains: "To improve retention, you need a baseline—that's obvious. There are two ways you can get this data in Mixpanel: Using Mixpanel's Retention report, you can calculate how many people "did A and came back on a specific day and did B" (N day retention)."5. Investigate User Flows: Use the Flows report to understand the most common paths taken by your power users.Build User Flows mentions: "Use Flows to help you identify the most frequent paths taken by users both to or from any event. It helps you understand how your users sequentially perform events in your product, and when they are most likely to drop off."By combining these approaches, you can gain a comprehensive understanding of your power users' behavior, shared traits, and usage patterns in Mixpanel. This information can help you identify what makes these users successful and potentially replicate those conditions for other users.
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how do i save a cohort? I have gone to the user site and then put in my filters for power users but how can i save that to then use in other reports?
how do i save a cohort? I have gone to the user site and then put in my filters for power users but how can i save that to then use in other reports?