How to Sync Cohorts with Google Ads: Step-by-Step Guide

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Certainly! I can provide you with detailed instructions on how to sync cohorts from Mixpanel to Google Ads. Here's a step-by-step guide based on the information from the Mixpanel documentation: 1. Enable the Integration: - Go to the "Data Management" tab in Mixpanel's top navigation bar. - Select "Integrations". - Find the Google Ads dropdown and select "Sign In with Google". - Enter your connector name, Google Customer ID, and choose the user property where you're storing the device advertising ID (optional).2. Export a Cohort: - Navigate to "Data Management" > "Cohorts". - Select the cohort you want to export. - Click on the three-dot icon next to the cohort. - Click "Export to Google Ads". - Choose either one-time sync or dynamic sync. - Click "Start Sync".3. Sync Types: - One-Time Export: This sends a static list of users currently in the cohort. It won't update automatically. - Dynamic Sync: This updates the cohort in Google Ads every two hours to reflect the most recent list of users.4. Using the Cohort in Google Ads: - Log in to Google Business Manager. - Select "Menu" in the top navigation. - Click on "Tools & Settings" and launch Audience Manager. - Find your Mixpanel cohort under Audience Manager. It will be named as "mixpanel_<Cohort Name> _<Cohort ID> ".5. Data Requirements: - Google Ads primarily uses email addresses to match users. - If email is not available, it will use a combination of phone number, first and last name, or the device advertising ID you selected during setup. - You must set $email as a user profile property or have the advertising ID. - Mixpanel will also send first name, last name, phone number, and distinct_id.It's important to note that there are some limits and requirements: - Each project is limited to 60 dynamic (recurring) cohort syncs across all destinations. - Each cohort is limited to 10 million users for export. - The exported user data is limited to specific properties (distinct_id, first name, last name, partner_user_id, email, phone).For more detailed information and troubleshooting, you can refer to the Google Ads integration documentation on Mixpanel's website.

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