How to Measure 1-Day User Retention Metrics

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To see the number of users retained after 1 day and show it as a metric in Mixpanel's Retention report, you can follow these steps: 1. Define your Retention Behavior: Set up your retention criteria with the initial event (e.g., "Sign Up Completed") and the return event (e.g., "Any Event") Retention: Measure engagement over time.2. Choose your Measurement: Instead of the default retention rate, select "Unique Users" as your measurement. This will show the absolute number of users retained Retention: Measure engagement over time.3. Set the time interval: Make sure your retention intervals are set to days.4. Choose the Visualization: Select "Metric" from the visualization drop-down list in the top right corner Retention: Measure engagement over time.5. Focus on Day 1 retention: The Metric view will show the overall value for the retention trend. To specifically see the Day 1 retention (users retained after 1 day), you may need to use the "Cohortize" option under the "Advanced" menu. When enabled, this will show the last complete bucket for that retention trend, which in your case would be the Day 1 retention Retention: Measure engagement over time.By following these steps, you should be able to see the number of users retained after 1 day displayed as a metric in your Retention report.

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