Understanding Behaviors in Computed Data for Lexicon Applications
help me understand Behaviors in the context of Computed Data in Lexicon and practical use of behaviors
help me understand Behaviors in the context of Computed Data in Lexicon and practical use of behaviors
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Based on the knowledge sources, I can explain Behaviors in the context of Computed Data in Mixpanel's Lexicon.
Behaviors in Mixpanel Lexicon
In Mixpanel's Lexicon, Behaviors appear under the "Computed Data" section alongside Custom Events, Lookup Tables, and Formulas. Behaviors specifically refer to saved Funnel and Retention behavior definitions that you've created in your Mixpanel project Lexicon: Describe your events and data using a dictionary.
Practical Use of Behaviors
Behaviors in Mixpanel allow you to: 1. Define and save specific user journeys: You can create and save funnel or retention behavior definitions that represent important user flows or engagement patterns in your product.2. Share behavior definitions: Once saved, these behavior definitions can be shared with your team, ensuring everyone uses consistent definitions for analysis.3. Reuse in reports: Instead of recreating the same funnel or retention definition each time, you can load existing behavior definitions when creating reports.For example: - In Funnels reports, you can define a funnel behavior (like a signup or purchase flow) and save it for future use by clicking the "Save as New" button Funnels: Measure conversions through a series of events - Similarly, in Retention reports, you can save retention behavior definitions that track how users engage with your product over time Retention: Measure engagement over time
Behaviors in Queries
Behaviors can also be used in queries when working with Mixpanel's API or utilities. For instance, when using the people_unset, people_change_property_name, or other functions in the mixpanel-utils module, you may need to specify a timezone_offset parameter if you're using behaviors in your query parameters.Additionally, in the Query API for Engage, there's a behaviors parameter that can be used when exporting user profiles using an event selector, though it's mutually exclusive with the filter_by_cohort parameter.Behaviors are an important part of Mixpanel's data governance strategy, allowing you to standardize definitions of important user actions and engagement patterns across your organization.
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