Understanding Timeout Criteria and Conversion Impact in Funnel Reports

Jade K. · 2024-12-19T14:50:14.781Z

The criterion for a session is Timeout Based and the time period is 30 minutes. In the funnel report, how does it affect Measure when the conversion criterion is lower than 30 minutes for a specific event and session end?

Understanding Timeout Criteria and Conversion Impact in Funnel Reports | Mixpanel Community

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kapa.ai
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To answer this question, we need to consider how Mixpanel handles sessions and funnels. Based on the provided knowledge sources, I can offer the following explanation: When using Timeout Based sessions with a 30-minute period, Mixpanel defines a session as a group of events performed by a user within that timeframe. A session ends when there's a 30-minute period of inactivity Sessions: Compute sessions based on existing event data.In the funnel report, the conversion window determines how much time a user has to complete all steps of the funnel after entering it. By default, this is set to 30 days, but it can be adjusted Funnels: Measure conversions through a series of events.When the conversion criterion in the funnel report is set to less than 30 minutes for a specific event, it will affect the Measure in the following ways: 1. For "Unique Users" and "Total Conversions" measurements: - The funnel will only count conversions that occur within the specified conversion window (less than 30 minutes in this case). - Users who take longer than the set conversion window to complete the funnel steps will not be counted as conversions, even if they're still within the same session.2. For "Total Sessions" measurement: - This measurement ensures that every step in the funnel is performed within the same session Flows: See frequent paths taken by users to or from any event. - If the conversion window is set to less than 30 minutes, it will be more restrictive than the session timeout. This means that users must complete all funnel steps within the shorter conversion window to be counted, even if they're still within the same 30-minute session.It's important to note that the conversion window starts on the first instance of the Step 1 event per funnel entry and will not be updated by later instances of the same event in the same funnel trial Funnels: Measure conversions through a series of events.In summary, setting a conversion criterion lower than the session timeout in the funnel report will create a more stringent condition for measuring conversions, potentially resulting in lower conversion rates as it requires users to complete the funnel steps more quickly than the overall session duration.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
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kapa.ai
APP
·
·
To answer this question, we need to consider how Mixpanel handles sessions and funnels. Based on the provided knowledge sources, I can offer the following explanation: When using Timeout Based sessions with a 30-minute period, Mixpanel defines a session as a group of events performed by a user within that timeframe. A session ends when there's a 30-minute period of inactivity Sessions: Compute sessions based on existing event data.In the funnel report, the conversion window determines how much time a user has to complete all steps of the funnel after entering it. By default, this is set to 30 days, but it can be adjusted Funnels: Measure conversions through a series of events.When the conversion criterion in the funnel report is set to less than 30 minutes for a specific event, it will affect the Measure in the following ways: 1. For "Unique Users" and "Total Conversions" measurements: - The funnel will only count conversions that occur within the specified conversion window (less than 30 minutes in this case). - Users who take longer than the set conversion window to complete the funnel steps will not be counted as conversions, even if they're still within the same session.2. For "Total Sessions" measurement: - This measurement ensures that every step in the funnel is performed within the same session Flows: See frequent paths taken by users to or from any event. - If the conversion window is set to less than 30 minutes, it will be more restrictive than the session timeout. This means that users must complete all funnel steps within the shorter conversion window to be counted, even if they're still within the same 30-minute session.It's important to note that the conversion window starts on the first instance of the Step 1 event per funnel entry and will not be updated by later instances of the same event in the same funnel trial Funnels: Measure conversions through a series of events.In summary, setting a conversion criterion lower than the session timeout in the funnel report will create a more stringent condition for measuring conversions, potentially resulting in lower conversion rates as it requires users to complete the funnel steps more quickly than the overall session duration.
kapa.ai is still learning and improving, please let me know how I did by reacting below.
ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.