I want to analyse the sets of pages users most commonly use in a single session, to inform logic groupings for a navigation overhaul. What's the best way to use Mixpanel reporting to help with this?
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To analyze the sets of pages users most commonly use in a single session and inform logical groupings for a navigation overhaul, Mixpanel's Flows report would be the most suitable tool. Here's how you can use it effectively:1. Use the Flows report: Flows help you identify the most frequent paths taken by users within your product, including page views within a session. Flows documentation explains that this report helps you understand how users sequentially perform events in your product.2. Focus on sessions: In the Flows report, you can use the "Session Start" and "Session End" events to view the top events within a session. This will help you see the most common page sequences users follow. Sessions in Flows mentions that when you select sessions in Flows, the flow will be weighted by the number of sessions, rather than unique users.3. Analyze Top Paths: Within the Flows report, use the Top Paths feature to condense user flows down to unique paths on each row. This visualization is great for understanding the most common paths users take, which can inform your navigation groupings. Top Paths in Flows provides more details on this feature.4. Use breakdowns: To get more granular insights, you can use the breakdown feature in Flows to compare different user segments or cohorts. This might help you understand if different user groups have different navigation patterns. Breakdown in Flows explains how to use this feature.5. Consider session duration: While analyzing flows, you might want to filter out very short sessions to focus on more engaged users. You can use the "Session Duration (seconds)" property to filter sessions, as mentioned in the Sessions documentation.By using these Mixpanel features, you'll be able to identify the most common page sequences within sessions, helping you make informed decisions about logical groupings for your navigation overhaul.
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