How do I trace back users that perform events on our public pages and eventually sign up to create an account and subscription. So I am able to track the full customer journey from the first point of contact until their first value creating moment
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To track the full customer journey from the first point of contact on public pages to account creation and value moments, Mixpanel offers several features that allow you to connect pre-login behavior with post-login actions. Here's how you can approach this: 1. Identity Resolution: Mixpanel's ID Merge feature allows you to combine pre-login anonymous activity with post-login identified activity. This creates a holistic user activity stream, even across multiple devices. [How Mixpanel Marketing Analytics unlocks full user journey analysis](https://mixpanel.com/blog/full-user-journey-analytics-marketing-product/) explains that this is "the real secret sauce to getting a clear picture of the full user journey." 2. User Identification: When a user goes from being anonymous to completing the sign-up process, you need to properly identify them with their user ID as the Distinct ID. This ensures that events triggered while the user was anonymous are tied to their logged-in events. [Build Your Tracking Strategy](https://docs.mixpanel.com/guides/plan/tracking-strategy#tracking-plan-methodology) provides guidance on this process. 3. Event Tracking: Define and track key events throughout the user journey, from initial page views to signup and value-creating moments. The [Build Your Tracking Strategy](https://docs.mixpanel.com/guides/plan/tracking-strategy#tracking-plan-methodology) guide suggests prioritizing key user journeys and mapping actions to events with appropriate properties. 4. Full User Journey Analysis: Mixpanel Marketing Analytics allows you to analyze the entire user journey, from initial touchpoints to actions within your website or app. This helps you understand the paths users take from first contact to value creation. [Modern marketing analytics: Understanding the full user journey](https://mixpanel.com/blog/guide-to-modern-marketing-analytics/) discusses this capability. 5. Multi-touch Attribution: Mixpanel's multi-touch attribution feature helps you identify which channels are most effective in driving engagement and conversion in your product, considering all touchpoints in the user journey. [How Mixpanel Marketing Analytics unlocks full user journey analysis](https://mixpanel.com/blog/full-user-journey-analytics-marketing-product/) mentions this feature. 6. Website Analytics Integration: Mixpanel's session tracking updates and automated page view tracking allow you to analyze your website as an extension of your product, capturing important metrics about user behavior before signup. [How Mixpanel Marketing Analytics unlocks full user journey analysis](https://mixpanel.com/blog/full-user-journey-analytics-marketing-product/) describes these features.
By implementing these features and approaches, you can create a comprehensive view of your users' journeys from their first interaction on public pages through signup, account creation, and their first value-creating moment. This will allow you to analyze and optimize the full customer journey, identifying key touchpoints and areas for improvement in your acquisition and conversion processes.
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