Which fields are available if i add the integration with google ads?
Which fields are available if i add the integration with google ads?
Which fields are available if i add the integration with google ads?
Based on the knowledge sources provided, I can answer your question about the fields available when integrating Mixpanel with Google Ads. According to the Mixpanel documentation on Google Ads integration, the following fields are available: 1. Email address (primary identifier) 2. First name (user profile property) 3. Last name (user profile property) 4. Phone number (user property) 5. Advertising ID (user property) 6. Distinct_idIt's important to note that Google Ads uses email addresses as the primary method to match users from the Mixpanel cohort with users in their system. If an email address is not available, Google Ads will use a combination of phone number or first and last name, or the device advertising ID that you choose when setting up the connection.To use this integration effectively, you must set an email as a user profile property or have a device advertising ID. All other user properties beyond those listed above are not exported to Google Ads.
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No i mean the integration for Ad Spend
kapa.ai No i mean the integration for Ad Spend
Let me check the knowledge base for you again. One moment! đ
I apologize for the misunderstanding. You're asking about the Ad Spend integration for Google Ads, not the cohort sync integration. Let me provide you with the correct information based on the Ad Spend integration.According to the Ad Spend integration documentation, when integrating Google Ads for Ad Spend tracking, the following fields are available: 1. event (always set to 'Ad Data')
2. time (timestamp)
3. source (set to 'Google')
4. campaign_id
5. cost (in USD)
6. clicks
7. impressions
8. utm_source
9. utm_medium
10. utm_campaign
11. utm_content
12. utm_termHere's an example of how the data is structured: LBKS{ event: 'Ad Data', properties: { time: 1680307200000, source: 'Google', campaign_id: 12345, cost: 37.19, clicks: 11, impressions: 482, utm_source: "google", utm_medium: "newsletter", utm_campaign: "Launch Commercial US", utm_content: "ad-text-or-variant", utm_term: "ad-keywords" } }LBKSIt's worth noting that this integration focuses on base metrics (cost, clicks, and impressions) and campaign metadata. Derived metrics like Cost-per-click are not included, as they can be calculated using Mixpanel's Custom Properties and Formulas.
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kapa.ai these events are not connected to the users, right?
Let me check the knowledge base for you again. One moment! đ
You're correct. The Ad Spend events for Google Ads integration are not connected to individual users. This is an important distinction from typical behavioral events in Mixpanel.According to the Ad Spend integration documentation, these events are specifically designed to not be tied to individual users. The documentation states: "No Distinct ID: You'll notice that our event has no Distinct ID. This is because ad performance data isn't tied to any particular user. This is the key difference from behavioral events. By omitting it, we are ensuring that these events do not get erroneously included in reporting that intend to analyze user behavior such as Funnels, Retentions, Flows, unique user counts, 'did not do' cohorts, etc."This design choice is intentional because ad performance data is aggregated at the campaign level and not associated with specific user actions. The events represent overall campaign performance metrics like cost, clicks, and impressions, which are not attributable to individual users but rather to the ad campaign as a whole.This approach allows you to analyze ad performance separately from user behavior, while still being able to correlate ad spend with other metrics in your Mixpanel project.
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