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How can I track MAU in Mixpanel?

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How can I track MAU in Mixpanel?

  • Avatar of kapa.ai
    kapa.ai
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    Hi Ole J., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> đź‘‹

    Feel free to ask a follow-up question once I've answered by mentioning me with @kapa.ai

  • Avatar of kapa.ai
    kapa.ai
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    To track Monthly Active Users (MAU) in Mixpanel, you can follow these steps:1. Create a new Insights report in Mixpanel. 2. Choose the event(s) that define your active users. This should be an action where users get value from your product. 3. Select your desired time range. 4. Choose "monthly" for the active users metric. 5. Under the event you've chosen, change "Total Events" to "Unique Users."Here's a more detailed breakdown of the process:1. Open Mixpanel and create a new Insights report. 2. Define what constitutes an "active user" for your product. This could be any meaningful engagement action, such as "watch a video" or another event that represents value to the user. 3. In the report, select the event(s) you've defined as representing active usage. 4. Pick your desired time range for analysis. 5. Choose the "Monthly Active Users" (MAU) option from the available metrics. 6. Make sure to set the measurement to "Unique Users" instead of "Total Events."By following these steps, you'll be able to track your Monthly Active Users in Mixpanel.It's worth noting that MAU is an important metric for understanding user engagement and can be used alongside other metrics like Daily Active Users (DAU) and Weekly Active Users (WAU) to get a comprehensive view of user activity.Mixpanel Blog: MAU, WAU, and DAU provides more context on the importance of tracking active users and how to calculate MAU in Mixpanel.

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