kapa.ai How should I configure a dashboard in Mixpanel to identify customers who trigger a “service revenue” event within three months? Please provide a detailed breakdown of the board setup.
I apologize, but I don't have enough specific information in the provided knowledge sources to give a detailed breakdown of how to configure a dashboard in Mixpanel to identify customers who trigger a "service revenue" event within three months. The knowledge sources don't contain information about this particular scenario or event type.However, I can provide some general guidance based on the available information about creating dashboards (called Boards in Mixpanel) and tracking events: 1. Create a new Board: You can start by creating a new Board in Mixpanel. According to the Boards documentation, you can click the icon in the left-hand navigator to create a new Board.2. Define the "service revenue" event: You'll need to ensure that the "service revenue" event is being tracked in Mixpanel. Events are actions that happen in your product, as explained in the What is Mixpanel? documentation.3. Set up a report: You could use Mixpanel's Insights feature to create a report that tracks the "service revenue" event over time.4. Configure the date range: Use the date range selector to set the time frame to three months.5. Add filters: You might want to add filters to focus on specific user segments or conditions related to the "service revenue" event.6. Consider using Cohorts: You could create a cohort of users who have triggered the "service revenue" event within the three-month period.7. Add the report to your Board: Once you've created the report, you can add it to your Board for easy monitoring.For more specific guidance on setting up this particular dashboard, you might want to consult Mixpanel's documentation directly or reach out to their support team. The exact setup will depend on how your data is structured and the specific insights you're looking to gain from this analysis.
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kapa.ai How should I configure a dashboard in Mixpanel to track cohorts of customers who trigger a “service revenue (service completed)” event within three months? Please provide a detailed breakdown of the board setup.
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To configure a dashboard in Mixpanel to track cohorts of customers who trigger a "service revenue (service completed)" event within three months, you can follow these steps to set up a Board: 1. Create a new Board: Start by creating a new Board in Mixpanel. According to the [Boards documentation](https://docs.mixpanel.com/docs/boards/templates), click the icon in the left-hand navigator to create a new Board and select "Use a Template" or start from scratch. 2. Define the cohort: Use the [Cohort Builder](https://docs.mixpanel.com/docs/users/cohorts) to create a cohort of users who triggered the "service revenue (service completed)" event in the last three months. The steps would be: - Go to the Cohort Builder - Set the condition: "Users who did event 'service revenue (service completed)' at least once in the last 90 days" - Save this cohort with a descriptive name, e.g., "3-Month Service Revenue Customers" 3. Create an Insights report: Use the [Insights report](https://docs.mixpanel.com/docs/reports/insights) to analyze this cohort. Here's how: - Create a new Insights report - Select the "service revenue (service completed)" event as your main metric - In the filter section, add the cohort you created in step 2 - Set the date range to the last three months - Choose an appropriate visualization (e.g., line chart to see trends over time) 4. Add a Retention report: To understand how well you're retaining these customers, add a [Retention report](https://docs.mixpanel.com/docs/reports/retention): - Create a new Retention report - Set the cohort as your starting action - Set "service revenue (service completed)" as your returning action - Adjust the time frame to three months 5. Create a Funnel report: If there are specific steps leading up to the "service revenue (service completed)" event, create a [Funnel report](https://docs.mixpanel.com/docs/reports/funnels): - Set up the funnel steps leading to the "service revenue (service completed)" event - Filter for the cohort you created - Set the time frame to three months 6. Add a Flows report: Use a [Flows report](https://docs.mixpanel.com/docs/reports/flows) to understand the user journey: - Create a new Flows report - Set "service revenue (service completed)" as your starting point - Filter for your cohort - Set the time frame to three months 7. Customize your Board: Arrange these reports on your Board in a logical order. You can add text explanations between reports to provide context. 8. Set up Board Subscriptions: To keep stakeholders updated, set up [Board Subscriptions](https://docs.mixpanel.com/docs/boards/advanced#board-subscriptions). This will automatically send updates via email or Slack. Remember to regularly review and update your Board as needed. You might want to create multiple cohorts for different time periods (e.g., 1-month, 6-month) to compare performance over time.
This setup will give you a comprehensive view of customers who have completed a service revenue event within three months, their retention, the journey they took, and how they compare to other user groups.Mixpanel's Lifecycle Cohort Analysis Template might also be helpful for additional insights into cohort analysis.
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kapa.ai How should I configure a dashboard in Mixpanel to track cohorts of customers who repurchase a service (i.e., trigger a “service revenue” event again within three months after the first “service revenue” event)? Please provide a detailed breakdown of the board setup.
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To configure a dashboard in Mixpanel to track cohorts of customers who repurchase a service within three months, you'll need to set up a Board with specific reports focusing on repeat "service revenue" events. Here's a detailed breakdown of how to set up this dashboard: 1. Create a new Board: Start by creating a new Board in Mixpanel. As mentioned in the [Boards documentation](https://docs.mixpanel.com/docs/boards/templates), click the icon in the left-hand navigator to create a new Board. 2. Define the cohort: Use the [Cohort Builder](https://docs.mixpanel.com/docs/users/cohorts) to create a cohort of users who triggered the "service revenue" event twice within three months: - Go to the Cohort Builder - Set the first condition: "Users who did event 'service revenue' at least once" - Add a second condition: "Users who did event 'service revenue' at least twice in the next 90 days" - Save this cohort with a descriptive name, e.g., "3-Month Service Repurchasers" 3. Create a Retention report: The [Retention report](https://docs.mixpanel.com/docs/reports/retention) is ideal for tracking repeat purchases: - Create a new Retention report - Set "service revenue" as both your first event and your return event - Set the time frame to three months - In the Retention Criteria, select "Perform return event at least 2 times" - Add a filter for your "3-Month Service Repurchasers" cohort 4. Add an Insights report: Use the [Insights report](https://docs.mixpanel.com/docs/reports/insights) to analyze the frequency of repurchases: - Create a new Insights report - Select the "service revenue" event as your main metric - Set the measurement to "Total events per user" - Filter for your "3-Month Service Repurchasers" cohort - Set the date range to the last three months - Choose a bar chart visualization to see the distribution of repurchase frequency 5. Create a Funnel report: A [Funnel report](https://docs.mixpanel.com/docs/reports/funnels) can help you understand the journey to repurchase: - Create a new Funnel report - Set the first step as "service revenue" - Set the second step as "service revenue" again - Set the funnel window to 90 days - Filter for your "3-Month Service Repurchasers" cohort 6. Add a Flows report: Use a [Flows report](https://docs.mixpanel.com/docs/reports/flows) to understand what happens between purchases: - Create a new Flows report - Set "service revenue" as your starting point - Filter for your "3-Month Service Repurchasers" cohort - Set the time frame to three months 7. Create a cohort comparison: Compare your repurchasing cohort with non-repurchasers: - Create another cohort for users who only purchased once in three months - Use the Insights report to compare metrics between these two cohorts
8. Customize your Board: Arrange these reports on your Board in a logical order. Add text explanations between reports to provide context and insights.9. Set up Board Subscriptions: To keep stakeholders updated, set up Board Subscriptions. This will automatically send updates via email or Slack.This setup will give you a comprehensive view of customers who repurchase within three months, including their retention rate, repurchase frequency, the journey they took between purchases, and how they compare to single-purchase customers.Remember to regularly review and update your Board as needed. You might want to experiment with different time frames (e.g., 1-month, 6-month) to compare short-term and long-term repurchase behavior.For additional insights, you might find the Lifecycle Cohort Analysis Template helpful in understanding the lifecycle of your repurchasing customers.
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