Understanding Step-by-Step Conversion Rates in Any Ordered Funnels

kapa.ai How do step-by-step conversion works in "Any Ordered" funnels? I'm specifically wondering how the "step-by-step" conversion rates are calculated and how the map the the events in the funnel. When re-ordering the steps, none of the Step-by-step conversion rate change for me. I can understand the full funnel conversion (users who completed all events in any order), but I'd like to understand the step specific conversions better.

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kapa.ai
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To answer your question about how step-by-step conversion works in "Any Order" funnels in Mixpanel, let's refer to the relevant information from the knowledge sources: In "Any Order" funnels, users can complete the funnel steps in any sequence and still be counted as converted. This type of funnel is useful when you want to track completion of all actions, but the exact order doesn't matter.According to the Mixpanel documentation on Funnels: "In Any Order Funnels, users can complete unanchored funnel steps in any particular sequence and still convert. This type of funnel is most useful in situations where a user must complete all actions to be considered converted, but the exact order is not important."Regarding the step-by-step conversion rates in "Any Order" funnels, the documentation doesn't provide specific information on how these are calculated. However, it's important to note that when you switch to "Any Order," you have the option to anchor specific steps in your funnel: "When you switch to Any Order, you have the option to anchor specific steps in your funnel by clicking on the step number. A step will either appear with a number beside it, indicating where it must fall in the funnel, or with an asterix (*), indicating that it can be performed in any order before the next anchored step."The fact that the step-by-step conversion rates don't change when you reorder the steps suggests that Mixpanel might be calculating these rates based on the overall completion of each step, rather than a sequential progression through the funnel.Unfortunately, the knowledge sources don't provide enough detailed information to fully explain how the step-specific conversions are calculated in "Any Order" funnels. To get a more precise answer, you might need to reach out to Mixpanel's support team for clarification on this specific behavior.
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Understanding Step-by-Step Conversion Rates in Any Ordered Funnels | Mixpanel Community