Creating a Report for Users Who Viewed Products Twice
how can I make sure a report only looks at product views for when a user has viewed it twice?
how can I make sure a report only looks at product views for when a user has viewed it twice?
To analyze product views specifically for when a user has viewed a product twice, you can use Mixpanel's "Nth Time" feature within the First Time Filter functionality. Here's how you can set this up:
1. In your Mixpanel report, add the "Product View" event (or whatever you've named this event in your implementation).
2. Apply a First Time Filter to this event.
3. In the First Time Filter settings, you can specify the "Nth Time" a user performs an action. In this case, you would set it to 2.
This approach is described in the Analyzing First Time Users documentation, which states:
"You can analyze the Nth time an event was performed by using a First Time Filter in funnels. For example, this shows you the number of users that do Tutorial Complete 3 times:"
While the example in the documentation uses "Tutorial Complete" and shows it for the 3rd time, you can apply the same principle to your "Product View" event and set it for the 2nd time.
By setting up your report this way, you'll ensure that you're only looking at product views for when a user has viewed a product for the second time.
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To analyze product views specifically for when a user has viewed the same product twice, you can use a combination of Mixpanel's "Nth Time" feature and property filtering. Here's how you can set this up:
1. In your Mixpanel report, add the "Product View" event (or whatever you've named this event in your implementation).
2. Apply a First Time Filter to this event and set it to the 2nd time, as we discussed earlier.
3. To ensure you're looking at the same product, you'll need to use the "Hold Property Constant" feature. This feature requires that a user retains the same value for a given event property for each step in order to convert.
Here's how to set it up:
1. In your report, expand the "Advanced" menu in the Conversion Criteria. 2. Click on "Holding property constant". 3. Select the property that identifies your specific product (e.g., "Product ID" or "Product Name").
This approach is described in the Mixpanel documentation:
"Holding a property constant in a funnel requires that a user retains the same value for a given event property for each step in order to convert. In other words, a user must not only perform the funnel events in the order you specified, but also perform these events with the same property value."
Funnels: Measure conversions through a series of events
By setting up your report this way, you'll ensure that you're only looking at product views for when a user has viewed the same specific product for the second time, rather than just any two products overall.
Remember, you can only select event properties that apply to all of the events in your funnel. Also, you can select multiple properties if needed, but all of them must be kept constant.
This approach will filter out cases where users are simply browsing through different products and focus on repeat views of the same product.
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