What UTM's does Mixpanel track?
What UTM's does Mixpanel track?
What UTM's does Mixpanel track?
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Mixpanel tracks a variety of UTM parameters by default using its JavaScript library. These UTM parameters are automatically added to events fired from a page load where they are present. The tracked UTM parameters include: - utm_source: Source where traffic is coming from, including a website or advertiser.
- utm_campaign: Campaign name associated with the traffic.
- utm_medium: Advertising medium, including email and banner ads.
- utm_term: Keywords associated with campaigns.
- utm_content: Specific link within an ad that a user clicked.
- utm_id / utm_campaign_id: Unique identifier of a campaign.
- utm_source_platform: Marketing platform responsible for directing traffic.
- utm_creative_format: Type of ad creative, for example: display, native, video, search.
- utm_marketing_tactic: Targeting criteria applied to a campaign, for example: remarketing, prospecting.These UTM parameters are persisted across events as Super Properties by default. However, you can disable this persistence by using the SDK initialization option {stop_utm_persistence: true} to better align with Mixpanel's attribution models.For more details, you can refer to the Mixpanel documentation on tracking UTM tags and web attribution.
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