Creating Funnels with Constant Event Properties: A Guide

How to create funnel while holding an event’s property constant ? it seems only user property can be hold, which is weird as we already look a unique user doing funnels

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kapa.ai
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Hi Tanguy D., Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> 👋
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kapa.ai
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You can indeed hold an event property constant when creating a funnel in Mixpanel, not just user properties. This feature is called "Hold Property Constant" and it's available for event properties as well. Here's how it works: 1. When you create a funnel, expand the "Advanced" menu in the Conversion Criteria section. 2. Click on "Holding property constant". 3. Select the event property you want to hold constant across all steps of the funnel.It's important to note that you can only select event properties that apply to all of the events in your funnel. You can select up to 3 properties to hold constant at the same time.Holding a property constant requires that a user retains the same value for a given event property for each step in order to convert. This means a user must not only perform the funnel events in the order you specified, but also perform these events with the same property value.For example, if you're analyzing an e-commerce funnel (Browse > Add to Cart > Purchase) and want to examine the conversion of users who browse, add to cart, and purchase the same item, you would hold the "Item Name" property constant.The way this is counted depends on your selected counting method: - For "Uniques": Mixpanel will hold constant the property value from the first Step 1 event. - For "Totals" or "Sessions": Mixpanel will hold the property constant that is set with each new re-entry at the Step 1 event.This feature allows you to analyze more specific user behaviors and conversion paths within your funnel.Mixpanel Docs: Funnels - Hold Property Constant
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Creating Funnels with Constant Event Properties: A Guide | Mixpanel Community