Addressing Missing Mixpanel Data Due to Ad-Blockers | Mixpanel Community

Addressing Missing Mixpanel Data Due to Ad-Blockers

There are some users missing from the mixpanel data. We are suspecting that ad-blockers on the users' browsers are causing this. Is there a way to get the user usage data even with ad-blockers enabled?

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kapa.ai
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kapa.ai
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Yes, you're correct in suspecting that ad-blockers might be causing some users to be missing from your Mixpanel data. This is a common issue with client-side tracking. However, there are ways to mitigate this problem and collect user data even when ad-blockers are enabled.The primary solution recommended by Mixpanel is to implement a proxy server for your tracking. Here's why and how: 1. Ad-blocker impact: Client-side tracking can be unreliable, potentially causing you to lose events for 30-50% of your users due to ad-blockers and privacy settings. Choosing the Right Method confirms this issue.2. Proxy solution: Setting up a proxy between the client and Mixpanel can significantly reduce the likelihood of ad-blockers impacting your tracking. Guide to Choosing Your Data Architecture recommends this approach for improving client-side implementations.3. How to implement: You can set up a proxy for your Mixpanel tracking. This involves routing your tracking requests through your own server before sending them to Mixpanel. For detailed instructions on how to set this up, refer to Tracking via Proxy.4. Benefits: Using a proxy makes your data less susceptible to being blocked by ad-blockers and gives you more control over the data you're sending to Mixpanel. It also allows you to filter and clean the data as needed.Alternatively, if you have the resources, you could consider switching to server-side tracking, which is not affected by ad-blockers. Choosing the Right Method notes that server-side tracking is more reliable and not susceptible to ad-blockers.Remember, implementing a proxy or switching to server-side tracking will require some development effort, but it can significantly improve the completeness and reliability of your Mixpanel data.
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