Analyzing User Behavior: Event 1 vs. Event 2 Timing Analysis
I have 2 events. I want to find users who triggered event 1 and did not trigger event 2 for atleast 5 min after the triggering of event 1. What is the best method to analyse this?
I have 2 events. I want to find users who triggered event 1 and did not trigger event 2 for atleast 5 min after the triggering of event 1. What is the best method to analyse this?
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To analyze users who triggered event 1 and did not trigger event 2 for at least 5 minutes after triggering event 1, the best method in Mixpanel would be to use the Funnels report with an exclusion step. Here's how you can set this up:
1. Create a funnel with event 1 as the first step. 2. Add event 2 as an exclusion step. 3. Set the conversion window to 5 minutes.
This approach is supported by the Mixpanel documentation on Funnels, specifically the section on Exclusion Steps:
Funnels: Measure conversions through a series of events
According to this document:
"Exclusion steps operate as a 'did not do' filter for funnels. This provides the ability to create a funnel where, for example, you look for users that did event A, then event B, did not do event C, but then continue to do D."
To set up this analysis:
1. Go to the Funnels report in Mixpanel. 2. Add event 1 as your first step. 3. At the "Conversion Criteria" section, click on "Advanced" and then on "Exclude users who did…". 4. Select event 2 from the list. 5. Choose to exclude this event between specific steps (in this case, after step 1). 6. Set the conversion window to 5 minutes.
This setup will show you the users who triggered event 1 and did not trigger event 2 within the following 5 minutes. The resulting funnel will give you the number and percentage of users who meet this criteria.
Remember that you can further refine this analysis by adding filters or breakdowns as needed to gain more insights into this user behavior.
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but what do I add as second step in the funnel?
Let me check the knowledge base for you again. One moment! 📚
To clarify, in the scenario you're describing, you don't necessarily need to add a second step to the funnel. The exclusion step (event 2) acts as a filter rather than a conversion step. However, if you want to measure a specific outcome or behavior after the 5-minute window, you can add that as a second step. Let me explain further:
1. If you're only interested in users who triggered event 1 and did not trigger event 2 within 5 minutes:
You can create a single-step funnel with event 1, and use the exclusion step for event 2. This will show you all users who performed event 1 and did not perform event 2 within the specified time frame.
2. If you want to measure a specific outcome after this condition:
You can add a second step to the funnel representing the desired outcome or behavior you want to track after the initial 5-minute window.
This approach is supported by the Mixpanel documentation on Funnels:
Funnels: Measure conversions through a series of events
The documentation states: "Note that the users are excluded at that point in the funnel. So in the previous example a user that did event C would still be counted in the funnel as having A and B, but they would not qualify in the funnel for event D, by virtue of having done event C."
This means you have flexibility in how you structure your funnel based on what exactly you want to measure. If you have a specific event or outcome you want to track after the 5-minute exclusion window, you can add that as your second step. If not, a single-step funnel with the exclusion criteria may be sufficient for your analysis.
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Let me check the knowledge base for you again. One moment! 📚
I apologize for the confusion in my previous response. You are correct, and I thank you for pointing that out. Let me provide a more accurate answer based on Mixpanel's requirements for creating a funnel.
You're right that Mixpanel requires at least two steps to create a funnel. Given this constraint, here's how you can set up your analysis:
1. Set event 1 as your first step in the funnel. 2. For the second step, you can use the same event (event 1) or any other relevant event that users might perform after the first event. 3. Then, use the exclusion step feature to exclude event 2.
This approach is supported by the Mixpanel documentation on Funnels:
Funnels: Measure conversions through a series of events
The document states: "An exclusion step can be placed between any steps in the funnel. It cannot be the first or last step."
To set this up:
1. Create a funnel with at least two steps (e.g., event 1 -> event 1 or event 1 -> any other relevant event). 2. In the "Conversion Criteria" section, click on "Advanced" and then on "Exclude users who did…". 3. Select event 2 as the exclusion event. 4. Set the exclusion to occur between steps 1 and 2. 5. Set the conversion window to 5 minutes.
This setup will allow you to analyze users who triggered event 1 and did not trigger event 2 for at least 5 minutes after the first event, while complying with Mixpanel's requirement of having at least two steps in a funnel.
I apologize again for the oversight in my previous responses. Thank you for your patience and for helping me provide more accurate information.
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