Yes, Mixpanel provides several ways to track UTM parameters for both web and app users to accurately identify their first touchpoints.For web users, Mixpanel's JavaScript library automatically adds any UTM parameters present on the page to events fired from that page load. This includes parameters like utm_source, utm_campaign, utm_medium, utm_term, utm_content, etc. When UTM parameters for an identified user are seen for the first time, these will also be stored on the user profile as initial_utm_source, initial_utm_campaign, initial_utm_medium, etc. sourceFor server-side implementations, these properties will need to be added manually to tracked events. Here is an example in Python: LBKSfrom urllib.parse import urlparse from mixpanel import MixpanelLBKSmp = mixpanel.init("YOUR_TOKEN")LBKSdef track_to_mp(request, event_name, properties): if "Referer" in request.headers: properties.update({ "$referrer": request.headers["Referer"] "$referring_domain": urlparse(request.headers["Referer"]).hostname })LBKS utm_keys = ["utm_source", "utm_medium", "utm_campaign", "utm_content", "utm_term"] utm_values = {key: request.args[key] for key in utm_keys if request.args.get(key)} properties.update(utm_values)LBKS properties["ip"] = request.remote_addr mp.track(request.user_id, event_name, properties)LBKSsourceFor mobile app users, tracking campaign sources for app installs/uninstalls/downloads can be more complex. For Android, Google provides a Play Install Referrer Library so you can know where your installations came from. For iOS, you’ll need to use a mobile attribution tool. Mixpanel integrates with several tech partners for this purpose. sourceRemember, UTM tracking is case sensitive, and should be formatted lower-case. Also, UTM parameters are by default persisted as Super Properties. To disable this behavior, use the SDK initialization option {stop_utm_persistence: true}. source
