Detecting Decreased User Engagement with Critical Events: Reporting Guide

I want to detect which users who were doing with certain frequency our critical event, are now decreasing usage lets say every week. What report should I use and how to confiugre?

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kapa.ai
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kapa.ai
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To detect users who were performing a critical event with a certain frequency but are now decreasing usage on a weekly basis, you can use Mixpanel's Retention report with the Frequency view. Here's how you can configure it: 1. Use the Retention report: Navigate to Reports > Retention in Mixpanel.2. Switch to Frequency view: Select the "Frequency" option under the toggle for retention.3. Configure the report: - Set the critical event as your retention event - Choose "Week" as your time bucket - Select "Non-cumulative Frequency" as your Frequency Criteria4. Analyze the results: Look for cohorts that show a decreasing trend in the number of unique days per week they perform the critical event.The Frequency view in Retention will show you how many users performed the event on unique days within each week. By observing the trends across weeks, you can identify users whose frequency is decreasing.For more detailed information on how to use and interpret the Frequency view in Retention, you can refer to the Mixpanel Docs on Frequency View.Additionally, you might want to create a cohort of users showing this decreasing trend and use it in other analyses or for targeted messaging.Remember, this approach will give you a high-level view of frequency changes. For more granular analysis, you might need to combine this with other Mixpanel features or create custom queries.
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