Setting Up Bounce Rate Tracking in Your Dashboard
how to setup bounce rate in dashboard (customers who land on the page but do not click anything)
how to setup bounce rate in dashboard (customers who land on the page but do not click anything)
To set up bounce rate tracking in your Mixpanel dashboard, you'll need to track page views and sessions. Here's how to do it:
1. Set up automatic page view tracking
First, make sure you're tracking page views automatically with Mixpanel's JavaScript SDK: LBKSmixpanel.init('YOUR_PROJECT_TOKEN', {track_pageview: true});LBKSThis one-line code snippet will automatically track page views when added to your website's header Instant Tracking.
2. Create a Web Analytics Dashboard
After installing the SDK, you can create a dashboard with essential metrics including bounce rate: - Use the Web Analytics Template which includes bounce rate metrics out of the box - This template can be set up in just two clicks after installing the SDK
3. Analyze Session Data
Bounce rate is calculated based on sessions where users view only one page and don't interact further: - In the Insights report, you can analyze session metrics including bounce rate - You can filter for sessions longer than a specific duration (e.g., 10 seconds) to exclude very short bounces - For more detailed analysis, you can break down by properties like "Current URL" to see which pages have the highest bounce rates
4. Customize Your Dashboard
You can customize your dashboard to focus specifically on bounce rate: - Add Insights reports that show bounce rate over time - Break down bounce rate by traffic source using the Channel Classifier (which automatically buckets UTMs and referrers) - Compare bounce rates across different pages or user segmentsFor a quick start, check out Mixpanel's website analytics demo board to see how bounce rate can be visualized alongside other web metrics.The entire setup process should take about five minutes from installation to having a functional dashboard with bounce rate metrics.
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Yes, it's possible to calculate bounce rate without using the automatic track_pageview event in Mixpanel, though you'll need to implement an alternative approach to track sessions and user interactions.Here are some methods to calculate bounce rate without using the automatic page view tracking:
Using Autocapture
Mixpanel's Autocapture feature can automatically track user interactions without requiring explicit page view tracking: LBKSmixpanel.init('YOUR_PROJECT_TOKEN', { autocapture: true });LBKSWith Autocapture enabled, Mixpanel will automatically track:
- Page views (as $mp_web_page_view events)
- Clicks
- Form submissions
- Input interactions
- ScrollingThis gives you the data needed to identify bounced sessions Autocapture.
Custom Event Implementation
If you prefer not to use Autocapture or track_pageview, you can: 1. Track a custom "Session Start" event when users land on your page 2. Track interaction events (clicks, form submissions, etc.) manually 3. Calculate bounce rate as the percentage of sessions with only the "Session Start" event and no subsequent interaction events
Using Formulas in Insights
In Mixpanel's Insights report, you can create a formula to calculate bounce rate: 1. Define a metric for total sessions (using your session start event) 2. Define a metric for sessions with only one event 3. Create a formula dividing single-event sessions by total sessions to get bounce rateMixpanel's Formulas feature allows you to make these calculations using simple arithmetic operators.
Session Definition Customization
Mixpanel allows you to customize how sessions are defined, which can help with bounce rate calculation: - Define what constitutes a session start - Set timeout parameters - Determine which properties should be associated with a sessionThis flexibility lets you calculate bounce rate according to your specific definition of what constitutes a "bounce" for your website.Remember that while it's possible to calculate bounce rate without automatic page view tracking, having some form of page/session tracking is necessary to establish the denominator in your bounce rate calculation.
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Yes, events with a $ prefix are generally counted in your paid package's event volume, with some specific exceptions.According to the documentation, only certain events are excluded from your monthly event calculations: - Identify ($identify)
- Create Alias ($create_alias)
- Merge ($merge)
- Opt In ($opt_in)
- Session Recording Checkpoint ($mp_session_record)
- Message Sent ($campaign_delivery)
- Message Received ($campaign_received)
- Message Bounced ($campaign_bounced)
- Message Marked Spam ($campaign_marked_spam)
- Message Suppressed ($message_suppressed)
- Message Unsubscribed ($unsubscribe)
- Campaign Entered ($journey_entered)
- User profile creation/updatesMixpanel's pricing documentation specifically mentions that these system events are "non-qualifying and excluded from the Monthly Events calculation."However, other events with a $ prefix, such as $mp_web_page_view (the default page view event), will count toward your monthly event volume and therefore affect your billing.Mixpanel recommends avoiding using names containing $ or mp for your custom events as these prefixes are used for their reserved event properties which receive special treatment in the UI or are used for special processing.If you're concerned about your event volume, you can check your usage in the Organization Settings under "Plan Details & Billing" and then "Data Usage" to monitor which events are contributing most to your billing.
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Bounce rate in Mixpanel should be calculated using unique users rather than total events, as it represents the percentage of visitors who navigate away from your site after viewing only one page.According to Mixpanel's documentation, when calculating metrics like bounce rate, you need to be careful about which measurement type you use. The documentation specifically mentions that different reports calculate data in different ways: > "While the Insights report may be counting the total event count ('Total Events'), the funnel report may be counting based on unique user count ('Uniques'). So if you are seeing discrepancies between a Funnel and an Insights report, take a step back and look at the filtering for the events." Debugging: Validate your data and troubleshoot your implementationFor bounce rate specifically, you would typically: 1. Count the number of unique users who entered your site (first page view) 2. Count the number of unique users who only viewed one page and didn't interact further 3. Divide the second number by the first to get your bounce rateIn Mixpanel's Insights report, you can create this calculation using the Formulas feature:
"Use Formulas to make calculations using simple arithmetic operators." Insights: Visualize trends and compositions within your dataWhen setting up your formula, you would:
- Use the "Unique Users" measurement for both metrics - Create a formula dividing the number of users with only one page view by the total number of users who visitedThis approach aligns with the standard definition of bounce rate as a user-based metric rather than an event-based one.If you're on an Enterprise or Growth plan, you can save this formula for reuse across your organization:
"Users on an Enterprise or Growth plan can save Formulas for reuse. Free users can create Formulas locally within a report but cannot save them." Insights: Visualize trends and compositions within your data
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In Mixpanel, "Session Start" is a virtual event that marks the beginning of a user session. Let me explain how it's defined and how you can check when it's triggered.
Session Start Definition
"Session Start" is automatically computed by Mixpanel based on your session configuration. There are three ways sessions can be configured: 1. Timeout-Based (Default): A session starts when a user performs any non-excluded event after a period of inactivity. The default timeout is 30 minutes.2. Event-Based: A session starts when a user performs a specific event that you've designated as the session start event (such as "Login").3. Property-Based: A session starts when a user performs an event with a specific session ID property value that differs from their previous event.Sessions: Compute sessions based on existing event data
How to Check When Session Start is Triggered
You can check when Session Start events are triggered in several ways: 1. Using Insights Report: - Go to the Insights report - Select "Session Start" as your event - This will show you when and how often Session Start events are being triggered2. Using Funnels: - In Funnels, you can include "Session Start" as a step to see when users begin sessions - The "Session Start Event Name" property will show you which original event triggered the session start3. Using Flows: - In Flows, you can use "Session Start" to view the top events that occur within a session - This helps visualize what users typically do after starting a sessionSession Controls in Reports
Session Start Properties
When a Session Start event is triggered, it includes these properties: - Session Start Event Name: Shows the original event that triggered the session start - Session Event Count: The number of events during the session - Session Duration (Seconds): The duration between Session Start and Session EndAdditionally, Session Start events inherit properties from the first event in the session, including: - Browser, device, OS information - Location data (city, country, region) - UTM parameters - Current URLSession PropertiesYou can customize your session settings in Project Settings to better align with your specific use case and to ensure Session Start events are triggered appropriately for your application.
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