How to communicate to stakeholders that you're using client side tracking and as a result manage their expectation of the benefit of using Mixpanel vs Matomo for our reporting going forward? kapa.ai
To communicate effectively about using client-side tracking with Mixpanel and manage stakeholder expectations, you should consider the following points:1. Acknowledge the limitations: Be upfront about the potential data loss due to ad-blockers. According to Mixpanel's documentation, client-side tracking can be unreliable, with potential loss of events for 30-50% of users due to ad-blockers.2. Highlight the benefits: Despite limitations, client-side tracking is easy to implement and can track client-side actions and state effectively. It's also easier to track anonymous (non-logged in) user data as per Mixpanel's guide.3. Suggest improvements: Recommend implementing a proxy to mitigate some of the limitations. Mixpanel's blog suggests that using a proxy can minimize issues with data accuracy and make the implementation more flexible in the long run.4. Emphasize data-driven culture: Highlight that Mixpanel can still provide valuable insights. As mentioned in a case study, Mixpanel can help create a data-driven culture where different teams can track their specific metrics.5. Discuss future plans: If possible, discuss plans to move towards server-side tracking in the future, which Mixpanel recommends for more reliable and consistent data collection.6. Showcase Mixpanel's strengths: Highlight Mixpanel's user-friendly interface and powerful analysis capabilities. According to Mixpanel's blog, about 60% of teams in some companies use Mixpanel, with 50% using it daily, indicating its accessibility and usefulness.By being transparent about the limitations while also highlighting the benefits and potential improvements, you can set realistic expectations and demonstrate the value Mixpanel can bring despite the current tracking method.
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Certainly! Here are several key points on why it's important to shift to using Mixpanel over simply tracking visits without user segmentation:1. Deeper User Understanding: Mixpanel allows you to segment users by various dimensions, providing a more comprehensive view of your audience. As mentioned in Mixpanel's blog, you can "dig into consumer segments and cohorts" to understand diverse sub-groups and behaviors within your audience.2. Customizable Analysis: Unlike basic visit tracking, Mixpanel offers powerful customization options. You can define sessions based on specific event starts, timeouts, or custom session IDs, allowing for more accurate and relevant analysis of user behavior.3. Full User Journey Insights: Mixpanel enables you to analyze the entire user journey, from acquisition to retention. This full user journey analysis helps you understand how different segments interact with your product at various stages.4. Data-Driven Decision Making: With Mixpanel's segmentation capabilities, you can make more informed decisions. For example, Ticketmaster used Mixpanel to gain a deeper understanding of subgroups within their audiences, which helped them create highly targeted campaigns.5. Improved Marketing ROI: Mixpanel's advanced segmentation allows for more targeted marketing efforts. You can compute ROAS (return on ad spend) in dynamic ways, considering down-funnel product metrics, which is not possible with simple visit tracking.6. Real-Time, Unsampled Analysis: Unlike some tools that rely on sampled data, Mixpanel provides real-time, unsampled analysis, giving you a more accurate picture of user behavior as it happens.7. Actionable Insights: Mixpanel's features like Find Interesting Segment can automatically identify statistically significant user segments that convert higher or lower than average, providing actionable insights for product and marketing teams.By shifting to Mixpanel, you move beyond simple visit counting to a more sophisticated, data-driven approach that can significantly improve your understanding of users and drive business growth.
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