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Should We Include Opting-In Logic for Certain User Conditions?

Avatar of jtwjtw
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If users meeting certain conditions have been opted out, would it be better to explicitly write the opting-in logic in the code as well?

2 comments

  • Avatar of kapa.ai
    kapa.ai
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    Hi jtw, Please stand by as I search the Mixpanel knowledge base for an AI-powered answer. I normally take about 15 seconds or so. In case AI cannot answer your question, feel free to reach out to Mixpanel support at mixpanel.com/get-support. If you have follow-up questions for this thread, please tag me again with your question: @kapa.ai <follow-up question> đź‘‹

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  • Avatar of kapa.ai
    kapa.ai
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    Based on the knowledge sources provided, it would indeed be better to explicitly write the opting-in logic in your code, even if you have already opted out certain users. This approach provides more control and clarity in managing user tracking preferences. Here's why:1. Flexibility: By implementing both opt-out and opt-in logic, you have more flexibility in managing user preferences. This allows you to handle scenarios where a user's status might change over time.2. Explicit consent: The opt-in logic allows you to clearly capture when a user consents to tracking, which is particularly important for privacy compliance.3. SDK support: Mixpanel's SDKs provide methods for both opting out and opting in users. For example, the JavaScript SDK offers both opt_out_tracking() and opt_in_tracking() methods.Here's an example of how you might implement this in JavaScript:LBKS// Opt out logic mixpanel.opt_out_tracking();LBKS// Later, when conditions are met to opt back in mixpanel.opt_in_tracking();LBKSThis approach is supported by the information from Mixpanel SDKs: Javascript Privacy-Friendly Tracking> , which states:"Once the user is ready to be tracked, call .opt_in_tracking() to start tracking."By explicitly including both opt-out and opt-in logic, you ensure that you have full control over when tracking occurs, which is crucial for maintaining user privacy and complying with data protection regulations.

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