Measuring Time on Page Events: Value and Conversion Funnels
Is there a specific value measuring time on a page event? If not, is a conversion funnel the best way to measure?
Is there a specific value measuring time on a page event? If not, is a conversion funnel the best way to measure?
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Mixpanel does not automatically track the time spent on a page. However, you can manually track the time it took for an action to occur using the Mixpanel.StartTimedEvent or timeEvent methods in the Unity and React Native SDKs respectively. This will mark the "start" of your action, which you can then finish with a track call. The time duration is then recorded in the "Duration" property. Here's an example from the Unity SDK: LBKSMixpanel.StartTimedEvent("Image Upload"); Mixpanel.Track("Image Upload");LBKSAnd from the React Native SDK: LBKSmixpanel.timeEvent("Image Upload"); mixpanel.track("Image Upload");LBKSThese methods can be used to track the time a user spends on a page by starting the timer when the page loads and stopping it when the user navigates away.Alternatively, you can use Mixpanel's Funnels feature to measure the time to convert, which can give you an idea of how long users spend in a particular flow on your site or app. You can manually change the Time to Convert interval size, setting it to 30 seconds minimum and 30 minutes maximum to capture a user’s session activity.For more granular analysis, you can use the Session feature. Each Session event comes with a "Session Duration (seconds)" property, which is computed by Mixpanel and indicates the amount of time spent during the session. You can use any of Mixpanel's aggregations (sum, average, 90th percentile, etc.) to study the time spent by your users per session.Sources:
- Unity SDK
- React Native SDK
- Mixpanel Community
- Sessions
- Funnels
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